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Sunday, December 30, 2007

Viral Marketing Online - Because Not All Viruses Are Bad

If you're Internet savvy and if you're into finding out good marketing techniques to get the word out on your website, then you are probably familiar with the viral marketing techique. In short, it's putting your name on nearly everything that you can put on your name on: videos, banners, graphics, marquee lines - as long as you can get your name out, whether it's the name of your company or your website URL, you're good to go, right?

Well, there's only a limited amount of patience your average Internet user has before he or she switches the computer off after getting sick of your ubiquity, so you do need to be careful. Now as for your company, there's only a limited amount of money that you can spare in order to get the word out one your products and services, so you need all the help that you can get.

So what should you do? For one, you need to get viral marketing principles that are critical for your business: principles that will allow you to create buzz without going overboard, starting from the basics of marketing to how you can work your way through the Internet arena using a few basic marketing techniques.

The Web 2.0. paradigm is not only a sign of the times, but a sign that you should take action! Because everybody wants to have a say, everybody can help you spread the word on your product and service. You can avail of such services, at their simplest, by joining forums and online groups, where you can talk about your products and services, or leave links to your website.

More importantly, you can turn your website visitors into promoters for your website! By tapping into the needs and desires of your target market, you can make sure that your voice is heard and your website receives the publicity that it deserves. And because you need to create buzz, don't knock offline channels. Your local radio station might just be a great place to introduce your company, its URL, and your products and services. Create great ads that can hook people and make them remember your name.

In short, employ methods that will make people remember you and what you stand for without going overboard and annoying potential customers. Add this to a great website, prudent marketing, and an eye for the wants of your market, and you have yourself a good business on your hands!

f you're interested in viral marketing, then you may want to grab a hold of Virology: The Secret Science of Viral Marketing Available at http://www.howdoigetonline.com/indextoupload.htm, this electronic book will help you out with those viral marketing techniques without you getting on the nerves of your Internet visitors. There's an absolute danger of you falling into this trap: many viral marketing methods come free, but if you overuse them and abuse them, you can alienate your users faster and lose potential customers.

Bobby Riz Online Marketing consultant. I write about innovative marketing ideas that work. Remember one customer can be a life time customer. That my friends is priceless. I'm off to save the online marketing world one business at a time! Read up.

Article Source: http://EzineArticles.com/?expert=Bobby_Rizigliano

Friday, December 28, 2007

How A Viral Marketing Campaign Will Build Your Business And Lengthen Your Mailing List

Viral marketing is a marketing technique that uses the free distribution of information through social networks to produce increased product awareness. Just as a virus replicates itself by spreading from person to person (or computer to computer), viral marketing uses the powerful networking resources of the Internet to spread the message about a product by motivating people to pass interesting or amusing information such as text messages, jokes, games, video clips, on to their friends and colleagues.

Each viral message contains at least one link to the website that is behind the campaign. Another example of viral marketing is the placing of affiliate links in e-books. The e-book is then either given away free or marketed at a huge “discount”. Part of the packaged includes a “re-branding” offer that allows others to market the products under their own name. Of course, the e-books come with links back to the main product website. As part of the re-branding package, affiliates may replace the links in the book with their own affiliate code so that they can earn commissions from sales generated via the books that they give away or sell. As more and more people take up the re-branding offer they spread the word about the e-book in the hope of earning affiliate commissions and so the message about the product spreads like a virus through the Internet.


Another aim of a well planned viral marketing campaign will be to build a mailing list and database of the target market. In order to do that, anybody wishing to access the e-book or website is first required to register their name and email address. Thus, a good viral marketing campaign achieves two results – a widely advertised product and a massively expanded customer mailing list that can be advertised to again and again.

It should be noted, however, that the success of a viral marketing campaign depends on the quality of the e-book or software that is being distributed. The agent of the campaign, whether it is an e-book or an online game or free resource, needs to offer some compelling and well constructed content, something the value of which is immediately obvious and which makes people eager to pass it on to their respective networks. It has also been found that the inclusion of a request to pass the product on to friends, and an easy method for doing so – a simple form or email link – will increase the success of the campaign.

A recent example that I was motivated to pass on was a mini “crazy golf” game that was fun to play. I was drawn into the game, had a good time playing it. As a result, I was keen to pass it on to my golfing friends to see how they would fare on the crazy golf fairway. Even so, I might not have passed it on if there had not been a link built into the site.

If you are not up to creating a game, writing and giving away a free e-book is something that anybody can do if they have the time. For people in a hurry, however, there are a large number of sources that provide hundreds of good e-books for this purpose. One that I would recommend is called Viral Marketing Giveaway 9. It is designed for people who either want to start online businesses or want to grow the businesses they have by harnessing the potential of viral marketing without having to write their own e-book.


By: David Hurley is the webmaster of Grasp-The-Nettle.com, and writes articles on Internet marketing strategies. For more information about Viral Marketing Giveaway 9

Provided by Article Directory

Sunday, December 16, 2007

Viral Marketing Strategies for your websites

by Rakhi

Let the world know your name!! Viral Marketing bomb explodes the global world by exploiting the market and masses as a communication hub that encourages people to pass the marketing message. Capture the consumer market with your unique and powerful virus and spread using word-of-mouth.
Pass-it-on, self-replicating and self-generating, million eyeballs, explosive text, catalyst, market shrink are few very common terms associated with this. What I have found is viral marketing is very difficult to start, very difficult to spread and even more difficult to achieve success. If it is a success you are maximizing with little investment else you may end up badly. There must be some solid reason for customers to help spread your word. Creating a qualitative content as well as enticing them by offering some incentives will be added benefit. Inserting a channel for communication as Hotmail was reached its subscribers by having message of free email in the mail header itself. Other problem people often face over the internet are technical and technological problems; make sure your virus has no sophistication associated, it is browser independent and do not require additional software, .exe or plug-ins, neither has attachment which may result that many visitors may not see it. Privacy policy helps to push up the viral campaign (I am referring your piece of message as virus in this article).

People attention and contribution has been the most precious spectrum behind internet growth. To draw people attention you need to have a very strong tool that will take your voice to masses. You need to make strategies that will take your business to heights, lock out your competitors through pricing models and by exploiting competitors' legacy distribution channel conflict. Viral advertising and viral marketing technique is one that utilizes the existing networks on the web to promote a piece of information globally to produce brand awareness through self replicating process. Idea is to take a piece of message and circulate it virally i.e. high pass along rate from person to person. It works like a chain reaction, large numbers of people receive the message and they forward this to large numbers of people, the more number of people receive and then it becomes easier to spread the idea. . If the pass-along numbers get too low, the overall growth quickly finishes up. Viral marketing depends on high-pass-along rate from person-to-person.

Some of the first recorded offline / online viral campaigns were developed by Tim Nolan of Spent2000.com fame circa 1996. By placing abstract pairings of catch-phrases, quotes, song lyrics and image mashups, Mr. Nolan developed a method of creating "buzz" around a URL based installation. Phrases like "This city isn't safe" placed along side a URL created curiosity enough in people's minds to remember a URL and visit again once they were online.

Hotmail is the best example of most successful viral marketing strategy over full life cycle. In 1996, a new product, free web based email was launched by Sabeer Bhatia and Jack Smith. 'Viral Marketing' catalyst was involved that would exponentially increase the rate of flow of information; nothing to do with virus but the growth is rapid like virus growth through word-of-mouth. Impact and results of viral marketing strategy over hotmail growth can be summarized as: most important is that Hotmail grew a subscriber base more rapidly than any other company in the world. Now, Hotmail is the largest email provider in the world. Exponential growth of subscribers; unprecedented source of personal information as almost subscribers filled up demographic and psychographic profile. Also, with expense close to $500K spent on branding, marketing, advertising and promotion, very less was spent in comparison to nearly 12 million users. It is not just spending money, but spending money in a smart way will work. Hot mail became email king at reduced cost, less expense using viral marketing catalyst. Hotmail viral message (free email services) message was involuntary and spread through word-of-mouth. The same strategy was adopted by Mirabilis. Viral Marketing, web marketing, web promotion and branding tool will help to have good start up even though new entrants are under capitalized. Social community provides broad bandwidth of high frequency social interactions provides a powerful virus opportunity. Viral marketing strategy is to minimize the friction of market entry and proliferation.

Internet is the best language and tool that will help you make money online in least time in comparison to other marketing tools available. Remember, rapid growth is of no value without customer retention. I am sure right viral marketing and advertising strategy will create market value of the product or services in hand. It is the speed of thoughts that will determine your competitiveness in the market. With market shrink strategy, small companies can make big deals and can be a challenge for brand companies. Proven scalability is the dominating factor in the hyper growth industry. Spread the information analogous to spread of computer virus, major difference is virus spoils everything but viral marketing will take your business to heights. At the height of B2C it seemed that every starting company had a viral strategy or a viral component, but the truth is that very few achieve success of great heights. Viral marketing is so powerful that it is worth many times more than the campaigning companies and its result are very fast.

Development India is an offshore website design and Development Company that offers all sort of web design, development, consulting and maintenance business solutions and services to all its clients successfully. We have been successfully delivering projects to our clients and have taken right strategy for viral marketing and advertising and PPC services.

About the Author
Rakhi, is a SEO copywriter at Development India, an offshore web site development company. Development India is an offshore website design and Development Company that offers web design development, viral marketing campaign,
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