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Sunday, December 30, 2007

Viral Marketing Online - Because Not All Viruses Are Bad

If you're Internet savvy and if you're into finding out good marketing techniques to get the word out on your website, then you are probably familiar with the viral marketing techique. In short, it's putting your name on nearly everything that you can put on your name on: videos, banners, graphics, marquee lines - as long as you can get your name out, whether it's the name of your company or your website URL, you're good to go, right?

Well, there's only a limited amount of patience your average Internet user has before he or she switches the computer off after getting sick of your ubiquity, so you do need to be careful. Now as for your company, there's only a limited amount of money that you can spare in order to get the word out one your products and services, so you need all the help that you can get.

So what should you do? For one, you need to get viral marketing principles that are critical for your business: principles that will allow you to create buzz without going overboard, starting from the basics of marketing to how you can work your way through the Internet arena using a few basic marketing techniques.

The Web 2.0. paradigm is not only a sign of the times, but a sign that you should take action! Because everybody wants to have a say, everybody can help you spread the word on your product and service. You can avail of such services, at their simplest, by joining forums and online groups, where you can talk about your products and services, or leave links to your website.

More importantly, you can turn your website visitors into promoters for your website! By tapping into the needs and desires of your target market, you can make sure that your voice is heard and your website receives the publicity that it deserves. And because you need to create buzz, don't knock offline channels. Your local radio station might just be a great place to introduce your company, its URL, and your products and services. Create great ads that can hook people and make them remember your name.

In short, employ methods that will make people remember you and what you stand for without going overboard and annoying potential customers. Add this to a great website, prudent marketing, and an eye for the wants of your market, and you have yourself a good business on your hands!

f you're interested in viral marketing, then you may want to grab a hold of Virology: The Secret Science of Viral Marketing Available at, this electronic book will help you out with those viral marketing techniques without you getting on the nerves of your Internet visitors. There's an absolute danger of you falling into this trap: many viral marketing methods come free, but if you overuse them and abuse them, you can alienate your users faster and lose potential customers.

Bobby Riz Online Marketing consultant. I write about innovative marketing ideas that work. Remember one customer can be a life time customer. That my friends is priceless. I'm off to save the online marketing world one business at a time! Read up.

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