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Sunday, December 16, 2007

Viral Marketing Strategies for your websites

by Rakhi

Let the world know your name!! Viral Marketing bomb explodes the global world by exploiting the market and masses as a communication hub that encourages people to pass the marketing message. Capture the consumer market with your unique and powerful virus and spread using word-of-mouth.
Pass-it-on, self-replicating and self-generating, million eyeballs, explosive text, catalyst, market shrink are few very common terms associated with this. What I have found is viral marketing is very difficult to start, very difficult to spread and even more difficult to achieve success. If it is a success you are maximizing with little investment else you may end up badly. There must be some solid reason for customers to help spread your word. Creating a qualitative content as well as enticing them by offering some incentives will be added benefit. Inserting a channel for communication as Hotmail was reached its subscribers by having message of free email in the mail header itself. Other problem people often face over the internet are technical and technological problems; make sure your virus has no sophistication associated, it is browser independent and do not require additional software, .exe or plug-ins, neither has attachment which may result that many visitors may not see it. Privacy policy helps to push up the viral campaign (I am referring your piece of message as virus in this article).

People attention and contribution has been the most precious spectrum behind internet growth. To draw people attention you need to have a very strong tool that will take your voice to masses. You need to make strategies that will take your business to heights, lock out your competitors through pricing models and by exploiting competitors' legacy distribution channel conflict. Viral advertising and viral marketing technique is one that utilizes the existing networks on the web to promote a piece of information globally to produce brand awareness through self replicating process. Idea is to take a piece of message and circulate it virally i.e. high pass along rate from person to person. It works like a chain reaction, large numbers of people receive the message and they forward this to large numbers of people, the more number of people receive and then it becomes easier to spread the idea. . If the pass-along numbers get too low, the overall growth quickly finishes up. Viral marketing depends on high-pass-along rate from person-to-person.

Some of the first recorded offline / online viral campaigns were developed by Tim Nolan of fame circa 1996. By placing abstract pairings of catch-phrases, quotes, song lyrics and image mashups, Mr. Nolan developed a method of creating "buzz" around a URL based installation. Phrases like "This city isn't safe" placed along side a URL created curiosity enough in people's minds to remember a URL and visit again once they were online.

Hotmail is the best example of most successful viral marketing strategy over full life cycle. In 1996, a new product, free web based email was launched by Sabeer Bhatia and Jack Smith. 'Viral Marketing' catalyst was involved that would exponentially increase the rate of flow of information; nothing to do with virus but the growth is rapid like virus growth through word-of-mouth. Impact and results of viral marketing strategy over hotmail growth can be summarized as: most important is that Hotmail grew a subscriber base more rapidly than any other company in the world. Now, Hotmail is the largest email provider in the world. Exponential growth of subscribers; unprecedented source of personal information as almost subscribers filled up demographic and psychographic profile. Also, with expense close to $500K spent on branding, marketing, advertising and promotion, very less was spent in comparison to nearly 12 million users. It is not just spending money, but spending money in a smart way will work. Hot mail became email king at reduced cost, less expense using viral marketing catalyst. Hotmail viral message (free email services) message was involuntary and spread through word-of-mouth. The same strategy was adopted by Mirabilis. Viral Marketing, web marketing, web promotion and branding tool will help to have good start up even though new entrants are under capitalized. Social community provides broad bandwidth of high frequency social interactions provides a powerful virus opportunity. Viral marketing strategy is to minimize the friction of market entry and proliferation.

Internet is the best language and tool that will help you make money online in least time in comparison to other marketing tools available. Remember, rapid growth is of no value without customer retention. I am sure right viral marketing and advertising strategy will create market value of the product or services in hand. It is the speed of thoughts that will determine your competitiveness in the market. With market shrink strategy, small companies can make big deals and can be a challenge for brand companies. Proven scalability is the dominating factor in the hyper growth industry. Spread the information analogous to spread of computer virus, major difference is virus spoils everything but viral marketing will take your business to heights. At the height of B2C it seemed that every starting company had a viral strategy or a viral component, but the truth is that very few achieve success of great heights. Viral marketing is so powerful that it is worth many times more than the campaigning companies and its result are very fast.

Development India is an offshore website design and Development Company that offers all sort of web design, development, consulting and maintenance business solutions and services to all its clients successfully. We have been successfully delivering projects to our clients and have taken right strategy for viral marketing and advertising and PPC services.

About the Author
Rakhi, is a SEO copywriter at Development India, an offshore web site development company. Development India is an offshore website design and Development Company that offers web design development, viral marketing campaign,

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