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Wednesday, August 6, 2008

How Social Multimedia Helps Your Website Grow

I’m sure someone somewhere has already coined the phrase social multimedia, but I haven’t seen it yet. You hear plenty about social networking and social bookmarking but what is social multimedia and more importantly, why should you care?

As you likely already know social networking is building a network of friends using social networking type websites. This would include sites like…

* Facebook
* Squidoo
* Myspace
* Twitter
* Friendster

All of which you should consider in your Internet Marketing campaigns.

Social bookmarking is saving your favorite URL’s in a place where you can find them easily on the Internet. One of the nice things about this process is that people who view your profile will stay connected with you especially if you focus your bookmarks on the specific niche target for which they are interested; which just so happens to be what your website creatives focus on as well. Sites that fit in this category would include…

* Dropjack
* Propeller
* Technorati
* StumbleUpon

Which are also all important to your Internet Marketing strategies.

But what is Social Multimedia and how does this help your Internet Marketing success?

Ever hear of YouTube? Yes it’s a video website but really it’s much more than that. It combines content (audio) and visual (video) together as one for people to use.

The problem with written documentation is that overall people are lazy and won’t take the time to read unless they are seriously interested in the topic. Problem solved with audio information.

The problem with audio content though is that you don’t necessarily hold the full attention of your audience as they can quite easily do other things at the same time. Problem solved when you capture their attention with video.

And while I would certainly use the services of YouTube there are several other social multimedia websites that I would consider as well. Here are just a few…

Google Video

And, of course…


You don’t need to use all these services as once to promote your videos, but the more targets you have pointing at your website the better your results will be on the search engines.