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Sunday, November 30, 2008

Traffic Creation Tools: Improving Website Marketing Activities By Using Twitter Traffic Creation Tools

Have you ever discovered a new toy only to rush out and tell the world about it? I started research for this article to tell people about my Twitter experience and that is exactly what I intend to do.

No, I'm not a Twitterholic yet.

And I'm certainly not ProTwitter.

But I can't help but think that my own traffic creation techniques will benefit by using Twitter as part of my website marketing activities.

Last Friday I setup my @bodybychocolate Twitterefic account and instantly found that I had 10 friends. What exactly does that mean? Are these 10 people that are genuinely interested in my topic or spam artist that will take up more time than an Email storm.

I'm not sure.

However, if there is a way to niche a twit like you do a website or blog then I think there is a place for Twitter in my life. However, if Twitter is nothing more than random untopical TwitNits then I'm not convinced of its usefulness.

There are tools that appear to help people become more Twitterfied. Two of my current favorite traffic creation by using Twitter tools are:

TwitStat.com
Twhirl.com

Other apparent Twitterific tools I'm looking into and would recommend you doing the same would be.

TwitScoop.com
TwitThis.com
Twellow.com
* TwitterLocal.com
TweetBeep.com
* FriendFeed.com
Twist.Flaptor.com
Twitdict.com
* TweetAnswers.com

NOTE: The asterisks are tools that I have moved into the top of my own personal Twitter checking out options. What is your own personal favorite Twitter tool?

Being a noob to Twitter I know I have a lot to learn, and perhaps long range the biggest thing I'll learn is that Twittering is a waste of time rather than an excellent place for website marketing activities. I hope not, considering all they hype about Twitter.

Friday, November 21, 2008

What Is A Bum Marketer Traffic Creation Process?

Perhaps it would be easier to explain what a bum marketer traffic creation process is not.

It is not dressing in shabby close while standing in middle of the freeway. While that may indeed create traffic, the resulting popularity equation is quite likely to be rather low. There is however a positive way of answering this question which, in time, will lead to hordes of visitors coming to your website and/or blog.

I talk about bum marketing rather frequently. Truth be known it is one of my favorite styles of marketing. Today I decided to take a reverse look at this entire process from what I have explained in previous articles.

*** HitTail ***

First I install hittail on the site I desire to build. Then I start the game of wait writing building articles and content using marketing methods for bums that I explain in other articles on my site.

It may take awhile, but soon I see my first trickle of results from HitTail. They tell me how people are finding my site. In time, what I first found as a trickle because an all out gushing river of keyword ideas and concepts for me to write about.

*** Beyond HitTail ***

As I look through the results I find topics I would like to write about. For example, this article was built directly from the resulting processes. I created the title from keywords I thought I wanted to use while weeding out those that did not fit the process.

How did I know what did and did not fit?

By using simple Google searches with my desired keywords in quotes (ie " ")

*** An Example ***

With all the news about Acai berries lately, let's say I wanted to write an article about this powerful antioxidant for my blog. I go to Google and put in the following.

"Acai"

And find that there are 5,020,000 competitors fighting for that keyword by looking at the blue bar at the top of the Google results. Ouch! If I hope to compete in this market I better do something and fast.

One of about a trillion logical options would be to change my search to the following.

"Acai berries"

Now I only have 234,000 competitors. Clearly, that took a huge bite out of the competition, but for best results I want to find a keyword phrase that has between 1000 and 5000 competitors. Some competition is good, just as long as you don't drown in the process.

On the good side however, there is a healthy amount of AdWord ads on the right column. People pay good money for these ads. If people are paying the chances are terrific that there is money to be made off this keyword phrase.

However, I'm not going to settle for a nugget when the gold mine is just around the corner.

So I look to the left and the right of the results down the middle of the page as well as in the AdWords till I find something I would like to add to my keyword phrase and come up with.

"Acai berries facts"

Only 20 competitors! Now we need to alter things till it's between 1000 & 5000. After only 5 minutes of searching I find the perfect long tail keyword phrase.

"Chocolate Acai berry"

Which has lots of people paying for Google AdWords as well as a healthy dose of competition coming in at 1,980 competitors.

However, by itself it doesn't seem to make much sense.

What if we added two longtail keyword phrases together to arrive at an enticing title of something like?

What are the healthy benefits of chocolate acai berry products?

Now all I need to do is write an article with the chosen long tail keyword phrase in the first and last paragraph, post it to my http://BodyByChocolate.com site and wait for the traffic creation to take affect. While any real bum marketer knows that this won't happen over night, it is true that good things come to people that wait.

NOTE: But what if you applied this entire process to PPC? Can you say zoooommmmmmmm!

Thursday, November 20, 2008

What Should You Consider Before Choosing An Affiliate Program?

Your reputation!

Nothing like starting an article with the answer, but it's true. If you promote a bad affiliate program you will be sorry in more ways than one.

Perhaps you've heard statements like

* 1 negative can destroy 100 positives
* No news travels as fast as bad news
* A bad report can kill a good concept

It's true you know. And never is it truer than in the life of an affiliate marketer. Therefore there are some things you need to know before choosing an affiliate program to promote.

Many people will tell you that you need to know the product first hand. You need to buy, experience & digest whatever it is before you market it. This certainly isn't bad advice, but sometimes it can be quite impractical.

Better still, would be to know your established niche.

* Who are you trying to reach?
* What are their hot buttons?
* How can you show yourself the expert of their issues?

You don't want to peddle just any product that happens to catch your eye. Instead, your niche audience needs to have an extreme interest in your product even before you attempt to market it. How do you know what your audience is interested in?

You could take a poll or a survey.

However, I recommend that you build your nice site (consider blogs), and then go look for resources that compliment what you have built.

Other things to consider include

* The reputation of the company
* The support available for your given product
* The cost of your item
* And how long it has been available to the market

You could have the "world's best mouse trap." But what are you going to do if everyone interested in this product of yours already has more than enough of whatever it is you are attempting to market to them?

I heard a story recently about a woman that had built an entire website around a given product. One month after she opened for business her supplier shut down and she could not find another supplier. She had orders to refund, complaints to field & business to run. The only thing she didn't have was the actual product.

Bottom Line: What a nightmare. Be sure that your company is stable.

There are many things to consider before choosing an affiliate program to manage. Making sure that all the above points are among them will help your cusses to grow and grow and grow.

Wednesday, November 19, 2008

How Do You Promote Your Online Business With Blogs?

Generally, I look for long tail keywords to focus my articles upon.

I made an exception this time when a reader asked me this exact question.

Why?

Simple.

I am successfully using blogs to promote businesses and consider myself an expert when answering how do you promote your online business with blogs.

*** MLM GOLD MINE ***

Wait!

Don't run away so fast.

This is not an MLM (Multi-Level Opportunity), but rather power for those who choose to do business in this way.

One such client that I am working with is in a company called Xocai and wanted a place where he could post articles about his company. Not only did he end up with that, but I also put together a nice video arsenal for people to view when the stopped by as well as an interactive Google search bar capable of searching all critical sites related to his healthy chocolate company.

You can see what we came up with by visiting
===> http://BodyByChocolates.com

As this site matures he hopes to get readers involved in the various conversations, which would be nothing but net for his long range goals.

*** ORGANIZED ORGANIZATIONS ***

If you're in business for yourself you have probably heard about networking groups that are in your local area. What makes for a networking group can indeed vary. But the underlying principal is that it is a group of like-minded people getting together to share ideas that everyone can benefit from.

One such group that I designed a blog for wanted an easy reference place for people's websites and contact information as well as the ability to communicate special events and information between the group members. Blogs are perfect for this as you can invite others to publish there own information on the same site. Blogger allows up to 100 people to post to the same blog.

No more looking for that elusive missing piece of paper to find out about a given event, it's all in one place and easy to access.

Now what would happen if some creative individual put a video related to their product on this platform? Since the person is known, and since video is so highly appreciated on the net the chances are that many of the group members would end up watching the video. Now when the group gets together next time people already know more about their specific product.

Here is the example for how this process is working.
===> http://BNA-AM.BlogSpot.com

Don't forget to check out the interactive polling function when visiting this blog. Knowledge is power!

*** SELF PUBLISHING SOLUTIONS ***

Another client just wrote a niche oriented book related to history. He wants an easy way of marketing his information. Building an interactive blog just makes sense for this client. Adding FeedBurner.com technology to this blog allows it to self promote itself in many different ways across the net.

Here is how that looks.
===> http://effectualhistory.blogspot.com/

With that said, it is easy to know answers to questions like "how do you promote your online business with blogs"? The answer is in multiple ways including videos, articles, comments, links, automated marketing, newsletters (which I haven't covered here), and much much more. Thus the question really should be, why aren't you promoting your web business using blogs?

TheSecondTier: A free affiliate training program by Russell Brunson's at TheSecondTier

You’ve been waiting for a long time and finally its here - free affiliate training that will blow all the others out of the water!

The already popular TheSecondTier affiliate training center has undergone a complete information and visual makeover.

As an affiliate you’ll get more tools and they’ll be more powerful than ever. This translates directly into cha-ching! Here are just a few things that make this affiliate program the most effective affiliate program out there:

• Huge commissions on both first AND second tier sales!!!
• Product tools for all types of affiliates.
• Full training center with access hours of video and audio training.
• Live affiliate manager blog where you can get your affiliate questions answered.
• Weekly live training calls (every monday morning!!!)

Russell Brunson's unique philosophy that affiliates should be provided not only with powerful tools but the knowledge to use them has pushed TheSecondTier to the top of competing programs.

Russell has taken affiliate training to a whole new level. He understands that he can have hundreds of affiliates that don’t know what they are doing and get decent sales OR he can give them the knowledge and tools they need to create explosive amounts of money AND share with them a very generous portion of the profits from each sale they generate!

Here are just a few of the things that you'll learn inside of TheSecondTier:

How to choose the right product for you to promote - One of the biggest mistakes that almost all affiliates make when they first start out, is that they try to promote too many things at once. This video will show you exactly how to choose the right one or two products that will make you the most money.

How to set up an "Affiliate Squeeze" page - Less then 2% of all affiliates use this powerful technique, but after you implement it into your affiliate promotions, you will see your commissions grow exponentially.

How to drive targeted traffic to your "Affiliate Squeeze" pages for FREE - Once you learn this simple (and free) concept on how to drive traffic to your "Affiliate Squeeze" pages, you will be able to start literally writing your own paychecks.

How to build a huge targeted opt-in mailing list - You will learn how easy it is to build an opt-in list, and use that to exponentially increase your affiliate commissions EVERY week!

How to strategically place "Affiliate Land Mines" and watch your profits EXPLODE! - Follow this one simple strategy and you will start getting checks in the mail every month!

How to dominate your Pay Per Click ad campaigns - It's very powerful if you learn how to do it right. This video will walk you through the process to get high converting PPC ads!

How to use teleseminars to close ten times the clients in 1/2 the time - One of the secrets to selling a lot of products as an affiliate quickly is doing teleseminars. I was nervous when I did my first few, but now I can't stop because every time I do one, my affiliate checks from that day are anywhere from $2,000 - $15,000 (and it's a lot easier then you'd think).

How to broker JV deals and make a fortune on your 2nd tier - Many of our affiliates earn thousands of dollars each month from the efforts of others. These videos will show you exactly how they find super affiliates to add to their second tier.

How to protect your commissions from thieves while increasing your conversions - One of the number one concerns that affiliates have are people stealing their commissions. You will learn the techniques that will protect your links and also guarantee that even the worst thieves will gladly give you their commissions instead of keeping it for themselves.

• and a whole lot more....

Russell does not discriminate against less experienced affiliates. In fact, he’s already taken countless numbers of people from knowing 0 to being listed among his top affiliates. It is so effective that some people actually pay to sell products for him!

The products Russell puts out are of top quality and always in demand. In fact, people call his office months before products are ready just begging to know when they can get their hands on them.

Combine this with all the promotional and training tools Russell Brunson's team provides and you’re already half way to making serious affiliate commissions. The other half will be done when you take advantage of this once-in-a-lifetime opportunity!

Resource Box:
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TheSecondTier is a free affiliate training center for those interested in learning how to make money online as an affiliate marketer. You can get your free account today by registering at: http://member.thesecondtier.com/thesecondtier
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Tuesday, November 18, 2008

Does Affiliate Marketing Work? Is It A Sales Mechanism Gone Bad, Or Does Affiliate Marketing Work?

Does affiliate marketing work as a good sales mechanism?

If you relate personally to the following thoughts, this article is your oasis in a world of Internet marketing madness.

Have you've joined an affiliate program center like

* ClickBank.com?
* CJ.com?

Or perhaps you have focused in on specific companies by joining affiliate programs from

* Amazon.com.
* Ebay.com.

Or you've stumbled upon what you think is the worlds greatest widget and joined even more niched companies as an affiliate. For me that would include companies like

* TrafficGeyser.com (Video broadcaster and a whole lot more.)
* OddCast.com (Interactive search engine that can be integrated into most any website.)
* Aweber.com (Automated newsletter service people subscribe to when visiting your web.)

And the list goes on and on and on.

You've told everyone you can think of about these tools.
You've even Emailed your entire personal contact list (a BIG no no in the world of Internet Marketing.)

And yet, when you logon to their super powered high quality affiliate marketers exclusive detail screen you still see the same results of "0 Sales" staring back at you. It's now that you begin to wonder if affiliate marketing even works.

The answer is, YES! It really does.

The problem is not in the concept of affiliate marketing, but rather training.
Think about it for a moment.

A doctor spends thousands of dollars studying to be the best in their field.

A lawyer has to pass a comprehensive bar exam before they can practice.

Heck, ever a truck driver has requirements to meet before some companies will even pay them the time of day.

And yet, here you are "with link will travel" and expected to know exactly how to make things work for you. Isn't that just a little more than ridiculous?

Of course, you could join any of a number of services that promise you the moon. All you have to do is spend an outlandish amount of money and they will gladly show you the way to your castle.

Let's see. Given our current economy most people are starting out with a negative of some sort. Let's be conservative and say that you are currently behind by $5000 (hey, your one of the lucky ones.)

Current debt = Negative $5000
Affiliate sales = $0
Affiliate training = Negative $1000 or more!
Grand Total = Negative $6000

I don't know about you, but in my opinion that math is just not headed in the right direction.

Thus, I was not to keen on affiliate marketing until yesterday. It was then that I stumbled upon

*** The Second Tier ***

* Free affiliate sign-up (normal)
* Free Monday training calls (NOT normal)
* Free articles, videos (NOT normal)
* Instant access to help via Email and phone (NOT normal)

Fact is *** The Second Tier *** has so many NOT NORMAL advantages to affiliate marketing that it makes there entire package solid gold.

Did I tell you about *** The Second Tier *** free training materials? No? Well, take my word for it; you want to check their system out.

So, next time you find yourself asking
Does affiliate marketing work as a good sales mechanism follow-up with this question. When was the last time I stopped by *** The Second Tier *** and proceed accordingly.

Monday, November 17, 2008

Forget about Google

No matter how you look at it, everyone with a website is swimming upstream, hoping to become highly popular or the go-to place for some specific information or category of information. An undue amount of attention has been put on Google rankings, because people think that's how they will get popular; if Google lists them near the top of the list.

Over the years, the healthy swimmers have devised and acted on dozens of "get-ranked-quick" schemes, as I like to call them. But Google is a well funded entity with more internet tech's than you'll ever be able to afford. And they have a goal which is likely counter to yours: List the most popular and appropriate web sites for the searched information. They are constantly finding out what is interfering with their algorithms, and neutralizing the problem. As we work to outsmart them we are just helping them debug their system.

So what's the answer then?

I say, forget Google, or at least put them to the back of your mind for now, and ask "What would it take to really BE the most popular web site for the category I serve?"

To help think tank this idea, ask yourself "If I had $20,000 to spend on making this the best web site ever, what would I do?" Build an entire business plan around that, and leave out any SEO funding for now. Chances are you'd have a hard time spending it all, and you'd have an amazing attractive, full-featured site that was exactly what people want when they search your category, along with some over-the-top functionality even THEY wouldn't have thought of. They'd bookmark it, tell their friends about it, and use it frequently.

You don't have $20,000, but that number was just to get you to stop limiting yourself. A lot can be done for little or no money and the willingness to miss your favorite TV show while you hunker down and get to work.

The irony is that if the "get-ranked-quick" crowd had done this instead of chasing temporary ranking highs, they'd be a solid contender with a "real" google popularity that will never go away. The temporary and mechanical ways to get some notice will always fade, but if you make your quality and user experience the priority, then any google notice you manage to get will translate to a permanent following, and free you from chasing after ways to fool Google.

Then, with each new level of your site's improvement, do a little promotional effort, or even hire an SEO guy you trust to keep the PR fires burning while you concentrate on making a site that's PR-worthy. Listing your site in some directory may get you a temporary spot in Google's limelight, but if you get visitors who say "Wow, this is great" They will "digg" you, "stumbleupon" you and tag you as "del.icio.us."

"If you build it they will come" is not entirely true. People still need to find out you built it. But if it's good enough, all you have to do is prime the pump, and then watch as it takes on a life of it's own. I post links to some of my favorite sites fairly often. One such site is switchplanet.com, a DVD and Game trading site. Yes they spend some time "getting the word out" but first they built a fantastic site. I have never met the owner, but I like their site well enough to link to it. He has a full time job like most of us, but he and his wife built this site, and then never stopped adding features. A DVD trading site with forums, user movie ratings, interest groups that you can found or join, and he never stops building. It's an amazing effort really, but it's the kind of thing anyone can do if they just keep at it.

Wednesday, November 12, 2008

For Serious Internet Marketers Only: Here Is The Ultimate List Of Free Blogging Platforms For Serious Internet Marketers Only.

Are you an Internet Marketer?

Really?

I'm not talking about some mammy pansy wannabe. If your just a wishful dreamer without the gumption to put what you learn into practice, then stop reading now and go find some get rich quick scheme you can lose thousands of more dollars within.

I'm serious!

On the other hand, if you rank yourself within the category of serious Internet Marketers then this article on free blogging platforms will be a valuable resource for you to use.

You're still reading?

Good.

That means I didn't offend you earlier, and you will be glad you stayed.

Before I provide you with the list here are some things you really need to know about successfully web marketing.

First, blogs are in! Oh sure, websites are good too. But search engines really love blogs. The ultimate is combining a blog and website together in a singular package while letting the growth from one dramatically affect the others success.

Second, you really can get to the top of Google's search engine, or any search engine, with highly targeted longtail keyword marketing. It's the bread and butter of your success no matter where you build from; it's just easier to do these things upon a blog.

Third, you want to set the goal of providing something to your blog every day. Search engines love active websites and will reward you handsomely for such things through high page ranks, Google included.

I know, I know. Sometimes life gets out of control and you don't get everything done in a day that you would prefer. That's why this is a goal, not a requirement. I go a whole week at times not getting articles written. During such periods I just reaffirm to myself that the next week will be better.

There are actually, quite a lot of hints and tips about blogs. However the biggest of them all is that you need to have a blog. Not doing so will really cost you a great deal. With that said here is the list you have been looking for.

Aeonity.com (PR4)
Blog.com (PR6)
Blogates.com (PR6)
Blogetery.com (PR4)
Blogger.com (PR8)
Blogr.com (PR5)
BlogSome.com (PR7)
Blogster.com (PR5)
BraveNet.com (PR8)
ClearBlogs.com (PR5)
EggBlog.net (PR4)
EHow.com (PR7)
GoogleSites.com (PR8)
HubPages.com (PR5)
LifeType.net (PR7)
Loudblog.com (PR6)
MoveableType.org (PR7)
MySpace.com (PR9)
PBWiki.com (PR7)
Rticlz.com (PR3)
Sampa.com (PR5)
SBlog.se (PR5)
S9Y.org (PR7)
SquareSpace.com (PR6)
Squidoo.com (PR8)
StikiPad.com (PR5)
TextPattern.com (PR7)
Thoughts.com (PR6)
Tumblr.com (PR7)
WheatBlog.SourceForge.net (PR4)
WikiSpaces.com (PR7)
WordPress.com (PR8)

For serious Internet Marketers any of these free blogging platforms will help you create the blogging empire you are looking for.

Tuesday, November 11, 2008

Niche WordPress Blogs

Ever felt like a fish swimming upstream in a tsunami?

Try explaining to people why you like Blogger instead of niche WordPress blogs and you just might see what I'm talking about.

Key benefits of using WordPress include.

* Easy to edit templates
* Thousands of themes
* Comments, trackbacks & pingbacks
* Passwords
* Prevent spam
* Require user registration if desired
* Multiple authors for one blog
* And that is just the start

WordPress is clearly worth taking the time to check out. My own experience was that niche WordPress blogs were much more difficult to understand than Blogger. Tomorrow we will look at other free blogging platforms for you to use.

Monday, November 10, 2008

Blogger Blogs

Blogger is my absolute favorite blogging system.

I like Blogger blogs because…

Google owns Blogger. There is no question but that Google is a leading search engine on the Web. Given that they are linked at the hip it is not hard to surmise that Google will give Blogger blogs more page rank benefits than other blogs?

Some say this is a debate. That is there choice. I'll continue to state the obvious.

Also, Blogger blogs are easy to manage and have numerous cool add-ons that everyone should check out.

Find out why to use Word Press in the next issue.

Sunday, November 9, 2008

More Free Blogging Platforms

This is our last article on the various free blogging platforms you can use to build your blog. Next, we will start looking at the various attributes typical blogs offer for people as they build their blogs.

However, this is not to say that these are the only free Blogging platforms to be found.

If for some reason you are not happy with Blogger or WordPress why not try out any of the following.

* Squidoo.com
* TextPattern.com
* MovableType.org
* LifeType.org
* FlatPress.org

An easy Google search on the words "free blogging platforms" will reveal even more options for you to consider.

Why Blog?

Have you started blogging?

Or are you still asking yourself "why blog"? Especially since everyone else has a website.

There are a number of reasons why you want to blog instead of building a website.

1.] Search Engines love blogs more than websites.
2.] Blogs are characteristically more interactive than websites
3.] Generally speaking, blogs are easier to maintain than websites

The ultimate would actually be to have a website and blog tied together as they will help each other grow.

Now you know "why blog", next time we will begin comparing different types of blogging interfaces you can use to blog.

Friday, November 7, 2008

Public Domain: Developing Mini Sites With Free Public Domain Information

Free public domain information can be a valuable asset to your success on the Internet.

Public domain information can also be referred to as public property which is not legally owned or controlled by any one individual and as such is open for people to use in any way that they may desire.

This can be a real boon for people who are developing mini sites and/or blogs. In today's market creating a blog around public property information is much easier than developing a full blown website. Considering that search engines show more appreciation for blogs than websites it just makes sense to build a niched blog instead of taking the time to put together a more complex website.

Case in point. I started creating a website focused on helping people succeed with Internet Marketing in April 2008. It was sometime in August of that year that I resurrected an old blogging profile that I hadn't used for some time and merged the two together. The blog was a PR1, which I have come to understand to be like putting an address in the phone book and never looking it up. My website has reached the level of PR2 since its creation. On the other hand my blog went from a PR1 to PR0 to PR3 in less than 2 months. I have been building both projects on a daily basis. Thus I conclude Google has more appreciation for blogs than websites.

So far we have covered what public property is as well as the best platform to put such information together within.

The question now becomes, where can a person find public property that they can use to build their desired topically niched blogs?

NOTE: I thought I could do a Google and provide you with a nice list of places to find public property information. I WAS WRONG! It took me over 30 minutes to find the following free public domain information for developing mini sites. Oh sure, I could have sent you to places where you would have to pay for the information, but how valuable would that be? With that said, I hope you enjoy these following resources and use them often.

* Project Gutenberg @ http://www.gutenberg.org/wiki/Main_Page
* Internet Public Library @ http://www.ipl.org/div/books/
* Search eBooks @ http://www.searchebooks.com/
* Open Video @ http://www.open-video.org/
* Creative Commons @ http://creativecommons.org/

There is one item I would recommend purchasing to help you find the public property information you are looking for. It is different than anything else I've seen on the market:

Public Domain Expert Toolbar

Thursday, November 6, 2008

How To Attract And Keep Customers Coming Back To Your Website With Product Centric Marketing Verse Customer Centric Marketing

Do you have a website?

Are you happy with the flow of traffic to your website?

Many people think that if they just get a website built everything else will work like a fine tuned instrument. They spend thousands of dollars or hundreds of hours on the build only to find a small trickle coming through the system that they have created.

The key piece they missed was marketing. No matter how good a site might be, if it is not properly marketed it's over before it ever begins.

That is why it is important to understand how to attract and keep customers coming back to your website.

Here are two approaches to this process.

* Product centric marketing
* Customer centric marketing

*** Product Centric ***
With product focused marketing you start with the product as your main focus. Your main concerns include

* Detailed outlines of the features and benefits of the product
* Price comparisons with competitors in the industry

Simply put, everything points exonerating the product with little concern for the person viewing the product. This type of marketing can work if you are working with an industry leader in your field.

*** Customer Centric ***
This is my own personal favorite way of marketing.

Sure, what I am selling is important but the customer experience while they are visiting my website is far more important. If they find your website cumbersome and hard to understand they aren't likely to be visiting again.

However, if they find your website

* Easy to navigate
* Informative
* Pleasing
* Friendly

Then, not only will they be returning again and again, but also they will be telling their friends and family about what they have found. Word of Mouth advertising is one of the fastest ways to build any business even on the web.

*** Drawing More Visitors ***
You can also draw visitors by properly using other methods.

Some are free

* Article marketing
* Video marketing
* Social networking & bookmarking

Others like pay per click advertising can cost a pretty penny.

Whatever method you use to tell people about your website don't forget the valuable asset of basic search engine optimization strategies. Also, with websites you may need to wait a good 6 months to 1 year before you really start to see the volume of visitors you are wanting.

*** Keep Them Returning ***
It amazes me how many excellent websites I see on the market with outstanding content which have no method of helping people return once they have visited.

Using automatic newsletter services like Aweber (my favorite), this is truly a slam-dunk process that can be easily and quickly implemented on any website. With a newsletter you can tell people about

* Special events
* Unique opportunities
* New content

And pretty much anything else that you think they would be interested in knowing about.

Simply put, newsletters are my own personal favorite way of getting visitors to return to my website offerings.

Now that you know how to attract and keep customers coming back to your website you can succeed online no mater if you are using product centric marketing or customer centric marketing. Here's to your success.

Wednesday, November 5, 2008

Aweber Autoresponders: How To Use Aweber Autoresponders To Increase Your Newsletter Readership

Do you have a newsletter as part of your website offerings?

If not, why not?

If so, are you getting the fullest out of your newsletter readership?

I just read an article that reminded me of what I really should have already been doing. Fact is, tutorials from companies like Aweber highly encourage people to use their Aweber autoresponders.

NOTE: This advice applies for all automated newsletter services and not just Aweber. I refer to Aweber because it is my own personal favorite among automated newsletter services.

So why have I not been using the Aweber autoresponder services?

Easy

* I am working 2 personal businesses and 1 part time job as we get things going with Internet Marketing.
* I am writing 3 articles a day for 3 separate projects that we are getting up and running.
* I am in a new marriage that needs time and attention given to it for continued growth.

Simply put, I just don't have the time. Can you relate from your own personal life event requirements? I'm betting you can.

However, after hearing this one bit of advice those excuses are all behind me starting today.

I truly believe this will work for you also.

Here it is…

Every time you write a newsletter to your subscribers, which you should be doing at least on a weekly basis, put an undated copy of your letter in your autoresponder account as well.

You want to make sure that it does not contain time sensitive data that would not make sense being received 6 months from today. But other than that, your new readers have never seen your newsletter. So as long as the information is still current and up-to-date the information will be valuable to them.

Therefore, to get the most mileage from your newsletter readership use Aweber autoresponders. They are worth their weight in gold.

Tuesday, November 4, 2008

Google Ranking: Using Long Tail Keyword Marketing For Free Google Ranking

I just wrote an article on why you want to use pay per click advertising for Google ranking success.

Want to know a secret?

I constantly am getting articles on the front page of Google for free.

No really.

I am!

The question is if you could get on the first pages of the Google search engines for free or pay for the exact same service, which would you prefer?

Yeah, I know. You're probably taking the no cost option. But the bottom line answer is that you want to combine both methods for optimal success.

Think of what your success would be if you dominated even one front page on Google that was related to your niche target audience.

Were not talking about keyword phrases like "Joe the plumber". Who's going to find you that way, unless of course there happens to be a presidential election taking place.

Here's the process for finding your top long tail keywords within any given niche.

First, you determine a niche. In my case it would be Internet marketing. In your case it's whatever your business or charity is about. For sake of simplicity I'll stick with the Internet marketing niche for my examples.

Okay, what keywords are within my niche?

* SEO
* Blogging
* Keyword
* Social networking
* And the list goes on… and on… and on

Anyone of the above keywords is a great place to start for my niche target audience.

I'll select "KEYWORD" with a result of typing this word with quotes into Google's search engine.
"keyword" = 596,000,000 competitors. I find this out by looking at the blue bar (Where it reads 1 of 10…) on the top of Google's results returned screen. Wow, 596 MILLION other people are targeting this keyword? My chances of breaking into this market are about as good as a snow ball in hell's lake of fire.

I know… let's try adding something to it.

"keyword marketing" = 200,000 competitors. That number sure looks better, though I am really looking for results between 1000 & 5000 strong.

Let's see. If I added one word and the competitors dropped severely what would happen if I added even more words?

"success with long tail keyword marketing" = 0 competitors. Hey! That's great right? I've got this segment all to my self! Problem is very few people are searching for this exact long tail keyword. Building from this will leave your Internet marketing career quite lonely indeed.

How about…

"long tail keyword marketing" = 3,170 competitors. BINGO! We found a keyword phrase to target.

But wait. There's more! If we remove the quotes we find an additional amount of competitors.

long tail keyword marketing = 109,000 competitors

For a grand total of 112,170 competitors.

From my own personal experience I know if I target the lower number (3,170) of competitors using article marketing or video advertising I'll stand a very good chance of being listed on the higher (109,000) list as well. All without paying a single dime of my hard earned money to Google for my awesome Google ranking.

Monday, November 3, 2008

Adding Negative Keywords To Your Adwords Advertising

Ever find yourself in a dilemma of indecision?

Should I eat a second piece of that double fudge chocolate cream pie?

Or should I not?

Should I... Should I not... She loves me... she loves me not

Enough already…

EAT THE PIE!

Today's article is kin to that dilemma within the world of Internet Marketing.

Should I put out my hard earned cash for Google pay per click advertising?

Or… should I not?

In this case the answer is definitely yes! Yes, you should and yes you should not pay for Google rankings.

I don't suppose that clears these matters up much does it? Okay, let me break it down. Let's talk about why you should indeed spend money on pay per click advertising.

*** IT's FAST ***

Compared to many other forms of Internet Marketing such as…

* Article marketing
* Video marketing
* Search Engine Optimization

And the list truly does go on. The advantage that pay per click advertising has over other forms of online marketing is that it can drive a horde of clients to your offerings very fast.

That's good!

And…

That's bad!

If you have not designed your pages correctly you may get a ton of visitors that do absolutely nothing more than come to your website and then leave. I'm not sure about you, but my pocket book won't sustain such activity over the long haul. I use this formula to figure that out…

1000 visitors X 0 sales = 0 income

Mind you, I'm no mathematician but that doesn't look very promising in the long run. So be prepared for your visitors before you start your PPC campaigns.

*** IT's EASY ***

Well sort of.

Once you figure out the different screens and such it can become easy to setup new campaigns. Be sure to setup two ads for every campaign so that you can monitor the results discarding the one that is not performing while improving upon the one that brought you the good results.

Also… do a Google search for the Google Adwords Editor tool. I have mixed feelings about this tool, but if you like it, it certainly will stream line things for you. One of the best parts about this tool is that it is free for use. So if you try it and don't like it you pay just as much as if you try it and like it. Zip!

*** IT's GOOGLE ***

Like it or not Google has a formidable chunk of the search engine traffic. That being said, wouldn't you want to be found on the Google search engines? I would. Especially if I could find long tail keywords that would get me there relatively inexpensively. Most all niches have such words, and with a little help from bum marketing you will be well on your way to finding which ones they are.

Once you uncover the gold nuggets that are simply waiting for someone to discover them you can build your AdWords campaigns around them.

*** CONCLUSION ***

Running a pay per click Google campaign is easy.

Running a well-designed Google campaign that brings in massive revenue can indeed be a bit more challenging.

However, paying for Google rankings via pay per click advertising is indeed something that is likely to supercharge you Internet business exposure as long as you do it strategically.

Sunday, November 2, 2008

Blog Profits: Effectively Using Multimedia For Blog Profits

Blogging.

If you are not participating in this interactive form of Internet Marketing today, you are missing a huge opportunity in blog profits.

Even if you have a website you still want to blog. Better yet, link your website and blog together and let their popularity grow off one another.

Today, we will look at how effectively using multimedia while blogging will super-charge your chances of success on the net.

*** Using Written Content ***
Perhaps the easiest most used form of blogging is by using written content. There are several excellent reasons for this, not the least of which it is much easier to write content than record audio or create videos for the Internet. However, that pendulum is indeed changing.

More than that, people today are much more interested in listening or watching content as opposed to reading. It's a sad truth to face, but it is non-the-less a truth.

With Blogger you can invite guests contributors to write articles for you.

Also, there are hundreds of article directories where you can post articles with bi-lines back to your website.

As far as search engine optimization (SEO) is concerned you need written content in today's Internet Marketing world if you hope to gain the love of the major search engines like Google, Yahoo & such.

*** Using Audio Content ***
If a person is…

* Driving
* Working around the house

Or wanting to do something while listening to the information in the background an audio file would be ideal for their purposes.

Just don't set your audios to be automatic upon arrival at your website. They are great if people want to listen to them, but being forced to listen to them can drive people away from your website in droves.

*** Using Video Content ***
People love video, they just do. Especially videos that are, at least, quasi professional.

What you may not know is that you can gain higher PR backlinks when using video than you do with article directories.

Three ways in which BodyByChocolates.com successfully uses video multimedia within their website are.

* Text links which anyone can find on the side bar.
* Videos spliced in on the front page.
* Videos available on auxiliary pages of the website.

Varying where you have videos and how they are accessed keeps the site lively, fun & interesting.

*** Concluding Multimedia ***
Along with all the above blogs offer an interactive way for an audience to take place in an article, audio or video. Adding this fact to aspects of how a person can start effectively using multimedia makes it quite easy to earn blog profits while continuing to build your Internet Marketing dream come true.

How To Choose Online Perfect Business Name For Your Website Business

Have you ever seen a bad domain name? Would you even know one if it was staring right back at you?

My guess is that most people wouldn't. That's why you find website domains like…

* PainterPete.com
* BodyByChocolates.biz
* WeddingPhotosByDon.com

In the process of explaining the problems with the above domain names I would like to show you how to choose online for the perfect business name of your website business.

*** PainterPete.org ***
This may be a good domain for people who know painter Pete. However, there is so much more potential with the web than just keeping in touch with your current contacts. Even if your interest in the web is localized to your general geographical location there are things you can do to target that market via the web.

* Google Adwords
* Craig's List
* Ebay

All come to mind in this regard, though this article is not intended to delve into the finer points of how to use those resources geographically.

Several questions come to mind when I look at this domain.

* What type of painting are we talking about? (Let's presume it's exterior house painting)
* Is this a properly optimized domain name? (We will turn to Google for these answers)

Google tells me I have 38,000,000 competitors for the word "painter". Not Good. As for the word Pete, it lends no value to the subject of painting and as such should be dropped altogether.

Using the principals of bum marketing I narrow my domain down to only having 6,410 competitors and arrive at "your house painter". I take this information over to my favorite domain server, to find if it is available. Unfortunately I find that YourHousePainter.com is already taken. Not to worry, if I simply put hyphens between each word I arrive at Your-House-Painter.com and find it to be available. Now when people go to Pete's website it will not be hard for them to understand what it is about.

*** BodyByChocolates.biz ***
At first glance this looks like an excellent domain name.

Competition is only 1,860.

While the URL may not give away what exactly is being sold it is alluring enough that people will check it out.

So what's the problem?

Most people are familiar with the ".com" of websites. While other extensions are indeed available keeping the extension to what people are familiar with will help drive traffic to your website.

Looking into we find that BodyByChocolates.com is indeed available for purchase. Well, at least it was until I bought it. The point here is to stay to the ".com" for best results with your website business.

*** WeddingPhotosByDon.com ***
Unlike Pete, Don can travel anywhere to do wedding photos. It doesn't even have to be the same state, though their talent must be extraordinary to have their service brought over from another state. Thus we will focus on the state of Washington for this review.

Don has two keywords in her domain name, which is good. Unfortunately If we take a look at Google, I'm betting competition is going to be fierce.

And I am right. There are over 3,550,000 competing for this keyword phrase. Can we narrow the scope while providing people with more information about this service?

Eureka! We can. "washington wedding photos" only has 946 competitors. We rush off to and discover that WashingtonWeddingPhotos.com is already taken. Since we are already niched down with an excellent domain name we could add Don's name back ending up with WashingtonWeddingPhotosByDon.com and an available domain.

Yes, we could have used the hyphen trick from earlier, but sometimes that is not the preferred way of handling things. There is some level of making choices that plays into picking domain names.

*** Concluding Comments ***
Now you know the secretes of selecting a perfect business name for your website business. You can use the same type of approach when it comes to deciding how to choose online articles, videos or even pay per click advertising. May you have much success with your Internet Marketing ventures.


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