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Wednesday, November 19, 2008

How Do You Promote Your Online Business With Blogs?

Generally, I look for long tail keywords to focus my articles upon.

I made an exception this time when a reader asked me this exact question.



I am successfully using blogs to promote businesses and consider myself an expert when answering how do you promote your online business with blogs.



Don't run away so fast.

This is not an MLM (Multi-Level Opportunity), but rather power for those who choose to do business in this way.

One such client that I am working with is in a company called Xocai and wanted a place where he could post articles about his company. Not only did he end up with that, but I also put together a nice video arsenal for people to view when the stopped by as well as an interactive Google search bar capable of searching all critical sites related to his healthy chocolate company.

You can see what we came up with by visiting

As this site matures he hopes to get readers involved in the various conversations, which would be nothing but net for his long range goals.


If you're in business for yourself you have probably heard about networking groups that are in your local area. What makes for a networking group can indeed vary. But the underlying principal is that it is a group of like-minded people getting together to share ideas that everyone can benefit from.

One such group that I designed a blog for wanted an easy reference place for people's websites and contact information as well as the ability to communicate special events and information between the group members. Blogs are perfect for this as you can invite others to publish there own information on the same site. Blogger allows up to 100 people to post to the same blog.

No more looking for that elusive missing piece of paper to find out about a given event, it's all in one place and easy to access.

Now what would happen if some creative individual put a video related to their product on this platform? Since the person is known, and since video is so highly appreciated on the net the chances are that many of the group members would end up watching the video. Now when the group gets together next time people already know more about their specific product.

Here is the example for how this process is working.

Don't forget to check out the interactive polling function when visiting this blog. Knowledge is power!


Another client just wrote a niche oriented book related to history. He wants an easy way of marketing his information. Building an interactive blog just makes sense for this client. Adding technology to this blog allows it to self promote itself in many different ways across the net.

Here is how that looks.

With that said, it is easy to know answers to questions like "how do you promote your online business with blogs"? The answer is in multiple ways including videos, articles, comments, links, automated marketing, newsletters (which I haven't covered here), and much much more. Thus the question really should be, why aren't you promoting your web business using blogs?