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Saturday, December 13, 2008

Twitter Local: A New Trend In Advertising For Local Twitter Users

Marketing.

Have you ever heard it’s a numbers game? If so, then you have heard right.

But following a new trend in advertising can be so expensive.

Enter stage right “Twitter Local.”

What is local Twitter?

It’s a tool for finding Twittering people in your local area. The best part is it doesn’t cost anything to use.

Sweet!

Of course, it can amount to nothing more than a social network that ties you together with friends who have common interests in a given community. And if that’s all you make of it, that’s terrific. However, this tool can be so much more valuable than that if you want it to be. The choice is really up to you.

Let’s say you have a business that focuses on healthy chocolate.

Why healthy chocolate? No reason, other than that it just sounds like a yummy business to have.

You start your local Twittering device and see that there are 5 conversations taking place.

* 3 of them have nothing to do with your business aspirations.
* 1 is talking about health
* 1 is talking about drinking a cup of cocoa

You get involved with the conversation about health, and after providing valuable content you also mention your healthy chocolate business. Since these people are talking about health there is a good chance that they will be interested in your business.

You share your favorite hot chocolate recipe with the “cup of cocoa” people while mentioning your own personal pursuits within this niche.

Certain people will begin to follow you as a result of your valuable comments. As they get to know you a natural progression would be to establish a time to meet. Since these are local Twitter people this is possible as opposed to not focusing on where they are located.

Twitter Local can indeed be used as a new trend in advertising if you just do it wisely.

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