I received an E-mail from one of my Internet Marketing mentors today. He told me about the Zeigranik Effect created by Russian psychologist Bluma Zeigarnik. While I know there are numerous ways to “write smart” web copy for the Internet I had never actually heard about the Zeigranik Effect process. After reading his information I knew this would be important to share with those who choose to read my Internet articles.
However, I must point out that I am not an expert on this concept. I’m just the SEOGuy telling you about a process for writing Internet articles that sounds good to me. Thus you can take or leave the advice within, but I do recommend that you test and tweak it to your own self-discovery and knowledge.
In short, the Zeigarnik Effect draws the reader’s interest by not giving them the entire story. Sure, you give them enough information that they depart believing that they are all the wiser for having read your article; you just don’t tell them everything.
Here is how this affect works in real life.
Think of what you consider to be your job or occupation. Now think of what projects are important for you to complete ASAP. In all likelihood several thoughts came rushing to your mind all at once.
Now…
Once again, think of what you consider to be your job or occupation. Now think of all those projects that were completed 3 to 6 months ago. Sure you will come up with something, but doing so takes a bit more brain-power effort does it not?
Bluma Zeigarnik termed the difference in thought process the Zeigarnik effect. Another way to look at this is to consider which movies stay in your mind longest. According to Bluma, it’s going to be those that leave the movie unfinished. Leaving open the possibilities for other events to take place places the movie on the side of mystery and consequently it leaves the viewer wanting more.
As for how the Zeigarnic effect works online, it is basically the same process with some key differences. One of the biggest differences being that you probably haven’t even met the website author in person as compared to work where your likely to know everyone involved. While that may be true it does not taint the effectiveness of the process one iota. Of course, there are other differences too, which I’ll be glad to share with anyone anywhere over E-mail.
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Friday, August 15, 2008
Thursday, August 14, 2008
The Power Of A Good Virtual Inbox
50 – 75 – 20 – 125
No we are not calling out the numbers of the latest football play. We are however fighting the constant war against the virtual inbox also known as E-Mail. Some days we all wish it would just “go away.” And then there are those rare occasions when we actual thank God for an E-mail we receive in our virtual inbox.
However, next time you are about to throttle your virtual inbox E-mail there are some key things you need to remember.
If you weed through all the virtual spam that people send our way you will find nuggets of gold in the form of newsletters and reader responses. For the most part, the newsletters you receive likely have something to do with your targeted niche. These contain gold if you only man them correctly.
What does correctly mean? Simple. You start out by actually reading the content of the newsletters and other E-mails you receive while paying special attention to those topics that fit tightly into your niche focus.
Every part of the newsletter is a new potential story. No, you will not simply copy and paste, but rather create a new story after you read the writing. How? Merge your current understanding of the niche topic together with the writing and “viola” you have your new story.
So, the first important thing that a good virtual inbox holds is a newsletter on the given niche you want to build your business upon.
Next, your virtual inbox also holds E-mails from clients in your niche industry that you don’t desire to lose contact with. These are the type of E-mails that could make your break your business.
Finally, each and every E-mail that addresses issues of concern to your niche target audience is a potential golden egg waiting to be found. All you need to do is create a unique spin on it, even if it is an advertisement; and away you go.
So before you curse your virtual inbox E-mail next time, remember it can be used as a resource even if winning the war against E-mail may never actually happen.
No we are not calling out the numbers of the latest football play. We are however fighting the constant war against the virtual inbox also known as E-Mail. Some days we all wish it would just “go away.” And then there are those rare occasions when we actual thank God for an E-mail we receive in our virtual inbox.
However, next time you are about to throttle your virtual inbox E-mail there are some key things you need to remember.
If you weed through all the virtual spam that people send our way you will find nuggets of gold in the form of newsletters and reader responses. For the most part, the newsletters you receive likely have something to do with your targeted niche. These contain gold if you only man them correctly.
What does correctly mean? Simple. You start out by actually reading the content of the newsletters and other E-mails you receive while paying special attention to those topics that fit tightly into your niche focus.
Every part of the newsletter is a new potential story. No, you will not simply copy and paste, but rather create a new story after you read the writing. How? Merge your current understanding of the niche topic together with the writing and “viola” you have your new story.
So, the first important thing that a good virtual inbox holds is a newsletter on the given niche you want to build your business upon.
Next, your virtual inbox also holds E-mails from clients in your niche industry that you don’t desire to lose contact with. These are the type of E-mails that could make your break your business.
Finally, each and every E-mail that addresses issues of concern to your niche target audience is a potential golden egg waiting to be found. All you need to do is create a unique spin on it, even if it is an advertisement; and away you go.
So before you curse your virtual inbox E-mail next time, remember it can be used as a resource even if winning the war against E-mail may never actually happen.
Wednesday, August 13, 2008
Video’s – Boon Or Bust For E-Commerce?
I read an article today advising people to be careful of how and when they use video as content for their websites. And while I will agree that using videos as your only content is both risky and dangerous, I would contend that it is quite short sighted to say that videos are anything but excellent for a person’s website success.
To that end I would like to provide to major reasons that you need to use videos to achieve your dreams on the Internet.
First, it doesn't take much research to understand that in today's market backlinks are more valuable than swaplinks. With a back link, someone provides a link back to your website without thought of you linking back to them.
Done right you can have a multtude of backlinks created from videos just as is possible in article marketing or Web 2.0 strategies. While I would not encourage a person to rely just on video backlinks for their marketing efforts the value they add to the equation is without question.
Second, pulling several top similar videos together on a socical network like MySpace or Facebook helps you to build authority of a given niche topic. As people come to understand that you are an expert in the field especially if you add other content like writing, audio &/or pictures. Being recognized, as a niche expert can be nothing but good if you are looking for an audience. Perhaps that's why I created the viral video website concept which I would be more than glad to explain more about in E-mail.
With that said, video is critical to a website for successful Internet Marketing. It's also important for website content, but it's real value neither starts nor stops in the topic of content alone. However, as website content videos are important their as well as long as you keep 3 main things in mind.
1: Your video must have a professional image
2: Your video needs to be tightly focused upon your niche audience
3: Your video needs an end goal and purpose for being created
To that end I would like to provide to major reasons that you need to use videos to achieve your dreams on the Internet.
First, it doesn't take much research to understand that in today's market backlinks are more valuable than swaplinks. With a back link, someone provides a link back to your website without thought of you linking back to them.
Done right you can have a multtude of backlinks created from videos just as is possible in article marketing or Web 2.0 strategies. While I would not encourage a person to rely just on video backlinks for their marketing efforts the value they add to the equation is without question.
Second, pulling several top similar videos together on a socical network like MySpace or Facebook helps you to build authority of a given niche topic. As people come to understand that you are an expert in the field especially if you add other content like writing, audio &/or pictures. Being recognized, as a niche expert can be nothing but good if you are looking for an audience. Perhaps that's why I created the viral video website concept which I would be more than glad to explain more about in E-mail.
With that said, video is critical to a website for successful Internet Marketing. It's also important for website content, but it's real value neither starts nor stops in the topic of content alone. However, as website content videos are important their as well as long as you keep 3 main things in mind.
1: Your video must have a professional image
2: Your video needs to be tightly focused upon your niche audience
3: Your video needs an end goal and purpose for being created
Tuesday, August 12, 2008
6 Simple Steps To Running A Membership Website
You’ve decided that corporate America stinks, but what can you do about it?
* MLM programs aren’t right for you.
* You don’t have the financial resources to start a new business or franchise.
* And holding a street corner sign that reads “I left corporate America please help” just doesn’t seem to make much sense.
So… what can you do?
How about creative Internet Marketing?
Wait! You say, you’ve already spent far to much on so many Internet gimmicks that you are quite sure that the only people making money from Internet Marketing are the frauds. Before you decide to throw the baby out with the bath water please consider these 6 simple steps to running a successful Internet membership website.
#1: Choose A Market:
What are you interested in? What makes you tick? After a simple hello, why do your friends and family call you? For some it’s politics and religion, for others like me it’s questions about the Internet, still others have interesting hobbies that people love to here about. I received a call from a plumber interested in making money on the Internet today. He knows nothing about technology but has an idea for merging his craft with Internet Marketing. I’m certainly not going to recommend that he develops a golfing membership website; at least not at first. His specialty is plumbing and from what I know of him so far his membership website should focus on people who need to know more about plumbing.
#2: Test The Market:
Visit topically related websites. Use MySpace, Facebook, and other social networks to find and connect to groups interested in talking about your niche subject. Learn to recognize what information people are looking for verse that which they are being over indulged by. Find out what’s broken in the market and fix it using your membership website.
#3: Implement A Plan
After gathering the information you need from step 2 design a way to meet these needs of your audience through your new membership website. Do they need videos, or more information from authorities? Are they looking for solid contacts or something else? If you do your research in step #2 correctly it will not be hard to determine what people need in your chosen industry. All you need to do is develop your membership website around there needs and you’ve got a hit on your hands.
#4: Get Started
Now that you have decided what it is you want to do, there’s only one thing left to do. It’s one of the simplest toughest things you will ever have to do in this whole project. Here it is…
DO IT!
You can come up with 1000 good ideas for membership sites. However, if you do not move forward with action nothing will ever happen and you will go absolutely nowhere fast. I myself have come up with excellent Internet ideas only to watch them fade into the dust of such phrases, as “I have no time”.
So… this is where you put together articles, graphics, audio, video or what have you to promote your website. Mind you, this is not the actual promotion, but rather creating the content for what will be promoted. Two excellent websites for this part of the process include elance.com and guru.com; however these are not the only two resources to consider when creating your content.
#5: Decide On Your Technology
So you’ve got the package together and you are ready to go; the only problem now is what membership website program should you use. There is certainly a large variety on the market to be sure. Send us an E-mail if you would like our recommendation about this. Whatever you decide it’s time to integrate your project into the technology that you will be using to make your membership website ignite.
#6: Market Your Membership Website
Your ready to swing the doors open. When your brain says “just one more tweak”. Remind it that the tweaks can happen after the fact just as well as before. Sure your membership website will grow and develop, but you can bet that Microsoft did not get where it was in a day. It started simple and slow, and you need to do the exact same thing with your membership website.
In conclusion, a membership website is not that difficult to run and maintain. Sure it’s going to take some devotion as well as some work, but you’ve heard “nothing in life that matters comes cheep.” That certainly is the case here. But if you are able to get just 300 people to sign up for your membership website at $9.95 a month you would be pulling in $2985 just for the membership website alone. To me that sounds more than worth it, and I’m quite sure you will agree.
* MLM programs aren’t right for you.
* You don’t have the financial resources to start a new business or franchise.
* And holding a street corner sign that reads “I left corporate America please help” just doesn’t seem to make much sense.
So… what can you do?
How about creative Internet Marketing?
Wait! You say, you’ve already spent far to much on so many Internet gimmicks that you are quite sure that the only people making money from Internet Marketing are the frauds. Before you decide to throw the baby out with the bath water please consider these 6 simple steps to running a successful Internet membership website.
#1: Choose A Market:
What are you interested in? What makes you tick? After a simple hello, why do your friends and family call you? For some it’s politics and religion, for others like me it’s questions about the Internet, still others have interesting hobbies that people love to here about. I received a call from a plumber interested in making money on the Internet today. He knows nothing about technology but has an idea for merging his craft with Internet Marketing. I’m certainly not going to recommend that he develops a golfing membership website; at least not at first. His specialty is plumbing and from what I know of him so far his membership website should focus on people who need to know more about plumbing.
#2: Test The Market:
Visit topically related websites. Use MySpace, Facebook, and other social networks to find and connect to groups interested in talking about your niche subject. Learn to recognize what information people are looking for verse that which they are being over indulged by. Find out what’s broken in the market and fix it using your membership website.
#3: Implement A Plan
After gathering the information you need from step 2 design a way to meet these needs of your audience through your new membership website. Do they need videos, or more information from authorities? Are they looking for solid contacts or something else? If you do your research in step #2 correctly it will not be hard to determine what people need in your chosen industry. All you need to do is develop your membership website around there needs and you’ve got a hit on your hands.
#4: Get Started
Now that you have decided what it is you want to do, there’s only one thing left to do. It’s one of the simplest toughest things you will ever have to do in this whole project. Here it is…
DO IT!
You can come up with 1000 good ideas for membership sites. However, if you do not move forward with action nothing will ever happen and you will go absolutely nowhere fast. I myself have come up with excellent Internet ideas only to watch them fade into the dust of such phrases, as “I have no time”.
So… this is where you put together articles, graphics, audio, video or what have you to promote your website. Mind you, this is not the actual promotion, but rather creating the content for what will be promoted. Two excellent websites for this part of the process include elance.com and guru.com; however these are not the only two resources to consider when creating your content.
#5: Decide On Your Technology
So you’ve got the package together and you are ready to go; the only problem now is what membership website program should you use. There is certainly a large variety on the market to be sure. Send us an E-mail if you would like our recommendation about this. Whatever you decide it’s time to integrate your project into the technology that you will be using to make your membership website ignite.
#6: Market Your Membership Website
Your ready to swing the doors open. When your brain says “just one more tweak”. Remind it that the tweaks can happen after the fact just as well as before. Sure your membership website will grow and develop, but you can bet that Microsoft did not get where it was in a day. It started simple and slow, and you need to do the exact same thing with your membership website.
In conclusion, a membership website is not that difficult to run and maintain. Sure it’s going to take some devotion as well as some work, but you’ve heard “nothing in life that matters comes cheep.” That certainly is the case here. But if you are able to get just 300 people to sign up for your membership website at $9.95 a month you would be pulling in $2985 just for the membership website alone. To me that sounds more than worth it, and I’m quite sure you will agree.
Monday, August 11, 2008
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If you've been dreaming of starting your own lucrative Internet business, but don't want the headaches that come with starting a website from scratch, these *FREE* eBay training videos will show you how! You'll discover the number one mistake that nearly EVERY new "eBayer" makes when they're getting started...
...PLUS learn a secret three-step formula for finding HOT products to sell
...how to find hungry markets waiting to snap up your products
...and many more PROVEN money-making strategies.
To get INSTANT access to all three FREE training videos, just follow this link:
===> http://www.auctiontips.com/ebay_videos/free-system/t/813909
Sunday, August 10, 2008
What’s In A Domain Name
Recently I was reading an article about DogPile.com. One would think this to be a site about dogs or at least animals, but no. It’s actually a search engine type website like Yahoo.com, MSN.com, and/or Google.com at least in part are in their own right.
Come to think of it who came up with the name Google.com? I can understand Yahoo.com and MSN.com as I believe these sites existed before their search engine aspect was even presented. But Google.com? One of the chief rules of choosing a domain name is to make it fit for the topic at hand.
To that end people would know that commit2fit.info is likely to relate to health someway and seo-and-beyond.com must have something to do with search engine optimization. But the name Google didn’t even exist in the dictionary prior to the release of their search engine according to Webster.com.
Google
Main Entry: goo·gle
To use the Google search engine to obtain information about (as a person) on the World Wide Web
Yet today Google.com is the leading search engine website in the industry.
One thing is clear. Both DogPile.com & Google.com broke a rule that you cannot afford to break. When choosing a URL be sure that it makes sense for your niche topic at hand. Sure you can build a following through name recognition like they have, but it’s the long steep road rather than the easier path in most every case.
Today, we hear the word Google.com and know immediately what it means. Five years ago that certainly was not the case. Along with name relevance to your niche make your domain name catchy like JesusWalksInWords.com or 2Rlove.com. It’s easy to remember those domain names as compared to ThisIsMyReallyCoolInternetMarketingWebsite.com.
Therefore, while a domain name doesn’t mean everything to the product. It certainly is an important entity that you don’t want to forget about when selecting what domain name your new website will be built upon.
Come to think of it who came up with the name Google.com? I can understand Yahoo.com and MSN.com as I believe these sites existed before their search engine aspect was even presented. But Google.com? One of the chief rules of choosing a domain name is to make it fit for the topic at hand.
To that end people would know that commit2fit.info is likely to relate to health someway and seo-and-beyond.com must have something to do with search engine optimization. But the name Google didn’t even exist in the dictionary prior to the release of their search engine according to Webster.com.
Main Entry: goo·gle
To use the Google search engine to obtain information about (as a person) on the World Wide Web
Yet today Google.com is the leading search engine website in the industry.
One thing is clear. Both DogPile.com & Google.com broke a rule that you cannot afford to break. When choosing a URL be sure that it makes sense for your niche topic at hand. Sure you can build a following through name recognition like they have, but it’s the long steep road rather than the easier path in most every case.
Today, we hear the word Google.com and know immediately what it means. Five years ago that certainly was not the case. Along with name relevance to your niche make your domain name catchy like JesusWalksInWords.com or 2Rlove.com. It’s easy to remember those domain names as compared to ThisIsMyReallyCoolInternetMarketingWebsite.com.
Therefore, while a domain name doesn’t mean everything to the product. It certainly is an important entity that you don’t want to forget about when selecting what domain name your new website will be built upon.
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