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Friday, September 19, 2008

How To Use Twitter To Promote Your Blog

Twitter.

Yet another Social Networking WEB 2.0 tool for you to use to promote your blog or website. I just finished a YouTube video that told how to make comments on Twitter as well as add a side widget to watch comments that others are making. Both ideas are really good advice.

Here's how to use Twitter to promote your blog by writing articles.

Assuming that you have already written your article (my favorite method is bum marketing) and posted your article to your blog or website in this article we look at what to do with it next.

*** SETUP TWITTER ***

If you are going to use Twitter.com you need to set it up. This includes creating an account, completing your profile and setting up all the settings to your preferences. Be sure to include a relevant picture to your campaign purposes.

My own personal Twitter handle is SEOGuy2. If you are interested in topics related to Internet Marketing I encourage you to join my community.

*** ARTICLE DIRECTORIES ***

With your article in hand and twitter profile setup it's time to "feed the bird". I personally use EzineArticles.com for this part of the process. Which means the next step is for you to create an account with Ezine Articles.

Many people make the mistake of creating an account, adding it to their automated article submission tool & considering it a job well done. In my opinion it is a job half done. I'm not against automated article submission services to be sure, but they do tend to encourage people to miss the greater advantages of article directories like EzineArticles.com.

*** CREATE A PROFILE ***

Are you aware that many article directories allow you to create a profile on their service? It's true. But Ezine Articles does one better than that, which is why I know their article directory is in my top 10 list.

Okay, with your account created navigate to your personal bio under the profile manager. Here you are able to add your URL's to various areas including Twitter.

Here's the best part.
"If you have a Twitter.com account, we can automatically update your status when your articles are approved."

Which means that as you write and the articles are posted on EzineArticles.com they are automatically posted to Twitter at the exact same time. I call that a 2 for one process which is easy to setup.

I also call it the best how to use Twitter to promote your blog or website process that I know of. Like I said, there are ways to be successful with Twitter.com, but this is the best as it is a completely hands free process that is available for all to use.

Thursday, September 18, 2008

Stepping Into The Blogosphere

Is this the part where I'm supposed to put on that eerie music and say...

We control the horizontal.
We control the vertical.
Do not attempt to adjust your computer screen.

Or not.

After all, stepping into the blogosphere really doesn't have to be that scary. Don't get me wrong; it will take work and lots of it to be successful in the blogosphere. You see...

What?

Yes you, on the right, 3rd seat back. Yes you, the one who was whispering to your neighbor. Do you care to share your conversation with the rest of us?

What is the blogosphere?

What an excellent question. Let's break it down.

A blog is a web source you use to publish tightly niched articles together as one in a way that other people are able to comment on them.

A sphere is like a round ball or the world.

No the world is not flat, enough bird walking let's get back to the topic.

If you combine a blog and a sphere together as one you arrive at a community of blogs sharing links with one another in a sphere type form which creates the blogosphere.

Yes, yes a blogosphere is flat as it is only a graphical representation of what is taking place in virtual reality.

Now, if you use a blogging tool like…

TypePad
WordPress
Blogger

You have the basis for creating your blog where you will be publishing your articles. My own personal favorite is Blogger.com because it's free and really has all the resources I need to succeed.

I see are time is about up for this session. Tomorrow we will be examining how the blogosphere can be used to build Internet Marketing businesses through tools like

* Article directories
* Automated newsletters
* Classified Advertising

Please be prompt, we have a lot to cover as we begin stepping into the blogosphere.

Wednesday, September 17, 2008

Free Pay Per Click Advertising

Okay, I admit. This article is not about free pay per click advertising.

It's actually better than that.

Are you aware that people pay to show up on the right panel and very top of Google search pages? Actually depending on the keyword they pay rather handsomely to get those positions.

I say let them pay for the placements while I take prominent spaces for free.

What's that?

How?

Ahhh, that's easy. I combine article marketing with bum marketing while adding a heavy dose of web writing.

What exactly I mean by web writing I covered in my partner article to this writing titled Get Free Google Pay Per Click Ranking Results.

As far as article marketing, do me a favor. Don't run out and get the latest article directory submitter. At least not until you've had a chance to logon to the major article directories and enter your profile information. Besides, that's an extra backlink or two or three even before you begin submitting your articles.

Once that is done to your satisfaction, it is then time to use an automated article submission tool. But why get just any tool for this when you can have the best. My personal preference is Article Submitter. You are welcome to make a mistake with a different article submission software application if you wish.

That leaves us with bum marketing which happens to be one of my pet subjects to write about lately. Especially since it produced a page one placement on Google in less than 24 hours just this last week. If I were you I'd join my newsletter and check out the bum marketing articles for yourself.

However, I'm not you so let me cut to the case.

* You choose a keyword. "Christmas"

* Find out how many competitors you have. "443,000,000 at time of this writing"

* Narrow your competitors by looking at the results. "The History Of Christmas = 34,500 results"

* You want your result to be between 1000 & 5000 competitors. "Christmas Celebrations Around the world"

* You started with a very broad topic of "Christmas" and ended with a niched down topic of "Christmas Celebrations Around the world" which is easy to write an article around because you know exactly what to write.

This has been a quick and easy review of how to get free pay per click advertising. There certainly is more to this puzzle, but this is indeed a rough sketch that will help to get you started.

Successful Viral Web Marketing Tips

So you want to be a viral marketer.

Why?

Perhaps because you've heard how powerful word of mouth advertising can be?

That would be a good reason. However, before you get started here are several successful viral web marketing tips I would recommend for you to follow.

First, build your project around a bum marketing principal. While this article will not expand on the benefits of bum marketing it is worth researching the concept to learn more on exactly how it works.

Second, make your viral marketing project rich with resources that are valuable to your niche target audience. It is only logical that the more valuable you make your project the more likely people will be to hand your information around to other people whom they know that are in the same niche.

Third, use the right tools to get your project out to the industry.

* Social Networking
* Niched newsletters
* Article directories

And the list goes on.

Following the above concepts you end up with a highly niched product with rich content that your target audience will be pleased to create a viral wave around. Just remember to cover the basics in the process.

* Good grammar
* Good spelling

It doesn't need to be perfect, but at least run spell check before going public with your project.

Follow these viral web marketing tips and watch your project blow a gasket of success on the Internet.

Sunday, September 14, 2008

Finding Target Market

You have a niche.
You have a product.
But you don't have the traffic, at least not as much as you would like to have.

So what is the process of finding target market audiences that match your selected niche?

Many would tell you to do PPC. But that's expensive. I wonder if it is there way of discouraging you so that they would have a bigger field to reach. Some people are unfortunately selfish like that. Believe me, there is room enough for everyone to improve their finances on the Internet.

And then there are those who would say that you have to be busy with…

* SEO
* Article marketing
* Social networking
* Classified advertising

And the list goes on.

I don't disagree with this group, but many present it in such an overwhelming way that people drown beneath all the information.

Of course there are those who talk about this or that "black hat" method as the answer. I suppose you could follow them, just keep in mind that sooner or later you will be caught and banned leaving a trail of dust in the place of all your hard work.

That's not my style.

So how do you reach the niche you are looking to connect with?

Two words come to mind and they are "bum marketing."

In short, "bum marketing entails having Google tell you what needs to be expanded upon according to the number of competitors you do or do not have in a given area. It also hones down your article so that it reaches a specific audience. Here's an example.

For the moment let's presume you are interested in an article about E-mail newsletters.

Would you be more interested in reading an article titled?
"Email newsletter"
or…
"How to write Email newsletters"

With the 2nd option you know exactly what to expect in the article. The strange thing is there are so many people who do not follow this simple "bum marketing" strategy to succeed with their article marketing. You can even apply "bum marketing" to classified advertising and the ad practically writes itself.

So what is the process of finding target market audiences? You can choose the expensive option of "bum marketing" or the underhand strategies of "black hats" if you wish. For me, I'll use ""bum marketing" and it's various strategies to continue dominating the 1st pages of Google on the long tail keywords that my niche target finds important.

Also read...

Exactly How To Create A Resource Box That Works

Do you believe in the power of article writing?

I do!

Even without a good resource box you receive backlinks from highly ranked websites which drive your search engine rankings ever upward.

However, the best part of article marketing is the resource box, so why miss out on the benefits of good resource boxes? Especially if you paid hard earned money to purchase an automated article submission software package.

I can't think of one good reason. Therefore, this article will tell you exactly how to create a resource box that works.

*** THE NAME ***
I can't tell you how important it is for you to use your name (even pen name) in your resource box.

Some article directories even provide your author name at the top if one is given. The power of name recognition should indeed be self-evident.

Without giving your name many of the best article directories on the web like EzineArticles.com won't even publish your article since they cannot prove the authentic nature of the material.

That's why I invariably start my resource boxes out by providing my name. I learned the hard way so that you don't have to.

*** THE LURE ***
Presumably, if you are writing an article while including an author box you have something to promote be it a website, blog or whatever. This is where you do exactly that.

Many people will tell you to hyperlink the actual keywords you are targeting. This works fine for some article directories but not all take such code in their resource boxes.

That's why I prefer to provide the lure and get to the hyperlink in my next step. Let's say I wrote an article about "Automated Article Submission Software".

First, I don't settle with writing only one article but I write two that are similar but totally different styles.

Then, right after the name I add something like...
===> Read more about "Automated Article Submission Software @

*** THE LINK ***
If your reader has read through your material and now is reading your resource box you know you have caught their attention. Since they have read one article by you it is quite plausible to expect them to read another one that is of similar scope.

So after the above step I simply put the URL for where to find the other article. The trick is to name the file the same as the title while including the keyword preferably long tail keyword) in both areas. That way when you add the link to the file you are hyperlinking the keywords that you are targeting as well as your domain name which should be another niched keyword for the website you are building.

In my case the domain name contains "Search Engine Optimization" - Definite words I want to niche for and the title of this article would be ""Automated Article Submission Software" which is highly niched for this specific article within that domain. The result is a 2 for the price of 1 keyword link strategy.

*** THE CLOSE ***
I mentioned earlier that I write two different articles and then link them together. That is indeed exactly what I do. What I didn't say above is that I post one article to my blog and the other to my website before linking them. Then instead of linking to the root of my blog or website I go to the exact page that these items are on and link those specific pages together.

Search Engines love lower level links much more than root level links.

Readers love not having to search for what they want to find.

You'll love the results of pleasing both the search engines and your readers at the same time.

*** SUMMARY ***
Writing a resource box is relatively easy as long as you keep the above steps in mind. I've heard about other things a person can provide like...

* Your physical contact information
* A free report
* Your email autoresponder link
* And the like

But given that many directories only allow for 2 maybe 3 links. Why not keep it simple clear and concise while allowing your readers to explore your web creatives themselves?

That's why, no matter if I'm using an automated article submission software or not I keep it simple when approaching my own dilemmas of how to create a resource box.