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Friday, September 26, 2008

5 Ways To Viral Web Marketing Success

Why do people often think video when they talk of viral web marketing? Could it be because multimedia has done an excellent job of capitalizing on the viral marketing process? Yes, that could be it, but that simply leaves a world for you to reach using other viral approaches.

Let's look at several was of creating excellent viral marketing messages.

* Viral Videos
* Ebooks
* Cartoons
* Jokes
* Text messages

*** Viral Videos ***

Our first stop is to the creation of viral videos. I would imagine most everyone has gotten a link to a cool video in his or her inbox at one time or another. While the video may have taken some work to put together, creation of the multimedia was not the major focus of the creator. Rather getting you to consider that the work was done with enough…

* Emotion
* Charisma
* Uniqueness
* Or what have you

So that you will send the video to your friends and they in turn will watch it is the absolute key of the makes of a viral video marketing project.

*** Ebooks ***

Another excellent way of creating a viral product is through Ebooks. Electronic material is best made viral by creating high quality rich information that your target audience will find valuable enough to give to those who would be within the same focused industry. While it may take some time to put together such writings, once it is done it can be worth its weight in gold especially if you distribute it for free. While it's true your not going to become wealthy giving away your hard work, it will create brand awareness and you can include income producing links within your free Ebook.

*** Cartoons & Jokes ***

If you haven't yet received a viral video in your inbox, then surely you've seen text or graphical cartoons or jokes. Many people send these to one another just because. Imagine the results available if the picture included your URL in a visible but non-evasive position. Or perhaps your written joke referenced your website within the joke itself. The point here is that without much difficulty you can add a marketing message that everyone everywhere will be more than pleased to send throughout the web.

*** Text messages ***

As technology changes and builds upon itself the methods of distributing viral web marketing will morph accordingly. One of the best examples of this is using text messages through free services like Twitter.com where you are allowed to send text messages to other peoples cell phone devices.

*** Conclusion ***

No matter which process you use for your viral campaigns, be sure to use such processes, as they will help your Internet marketing endeavors in a large variety of ways. The more viral marketing you have on the web the higher the chances of massi5ve traffic being driven to your web creatives.

Wednesday, September 24, 2008

Is Using Traffic Geyser Online Profit Generator Advised?

NO!

The basic idea behind using Traffic Geyser is that you get your "viral" videos out to a variety of video & podcast directories fast.

That's good right?

No, that's bad!

While it's true that if you follow their principals you increase your chances of igniting an online profit generator, leaving everything to automation causes you to miss a world of opportunity.

What am I talking about? Wouldn't having quality videos throughout the Internet be an advantage rather than a disadvantage?

Yes. It would.

However, just like with the article directories many of these video directories have profiles that you need to complete. Then when you create an awesome video like the Bionic Burger you will find a number of people visiting that websites profile, which (when created) includes a variety of items depending on how the particular service developed their profile offerings.

Items like…
* Name (duh!)
* Picture (I like using a logo when allowed)
* "About me"
* URL – this is critical. You have the ability to put in 1, 2 or maybe more backlinks.

See, I'm not against using automated services like Traffic Geyser for video submissions or Article Submitter for article submissions. What I am against is failing to complete online profiles where they are available to be completed. If someone arrives at a blank profile how interested will they be in your offerings compared to if they find a nicely formatted profile that accompanies your video or article projects?

Image is everything. And a bad image can absolutely ruin your chances of success on the Internet. Therefore I would indeed recommend using traffic geyser for your online profit generator when it comes to broadcasting videos across the net. Just don't do it lazily by leaving a wake of uncompleted profiles lining your trail through the World Wide Web.

Tuesday, September 23, 2008

How To Build your Own Search Service

In the beginning there was nothing.

Zip... zilch... nadda... zero

Then Al Gore spoke and the Internet was created.

No one had much use for it until Google changed everything. Suddenly the World Wide Web graduated from Geekville and entered into the mainstream.

Google held the largest chunk of cyberspace until Web 2.0 concepts like Facebook & DIGG came of age. One would be ignorant to think that Social Networking & Bookmarking is not critically important in today's world.

What's next?

YAHOO!!!

Thanks to Yahoo you can now Build your Own Search Service (BOSS) using Yahoo's new search engine creation utility. BOSS allows you to choose what is and is not relevant from search engine type results as well as information that can be obtained from the Web 2.0 networks.

The process is relatively straightforward and allows you to create a search source for…

* Content Searches
* Image Searches
* News Searches

It even provides spelling suggestions for you as you create your search engine. You can find out more information about this technology by visiting Yahoo's Developer Network page.

Websites that are currently using Yahoo's new utility include.

* HAKIA (Hakia is a new semantic search engine dedicated to quality.)
* Me.dium (A social search site helping you find what the crowds are looking for.)
* Daylife (Lets you launch a news portal in your own voice, brand and feel in minutes.)
* Cluuz (Real-time results based on patent pending semantic cluster graphs.)

Yahoo plans to introduce revenue sharing plans for those who want to profit from their developement in the future. The Internet sure has come a long way since it's early days. And now, thanks to Yahoo you can build your own search service.

Monday, September 22, 2008

How To Search The ClickBank Marketplace

ClickBank. Does that word conjure up feelings of anger or pleasure? Whichever the case denying that ClickBank owns a good share of the online literature market would be kin to denying that the sun rises and sets each day.

I personally like ClickBank. Perhaps that is because I learned how to search the ClickBank Marketplace in the most efficient manner possible.

Let me explain.

When you logon to the marketplace section of ClickBank you are presented with a search box and lots of options.

* Category
* Keywords
* Product Type
* Show
* Subcat
* Sort By
* Language

Before we look at those categories it is import to note that like with most search boxes you don't need to complete every field before searching. However, the more accurate you the better your chance of finding what you are looking for.

*** Category, Subcat & Keywords ***

Basically, you narrow down exactly which ClickBank records will and won't be searched with this selection. If your keyword is already niched then this might not be necessary, but what if you wanted to search on a more general word like "secret"

I just did that and found results in 3 different categories.
* Dieting
* Marketing
* Dogs
Just to name a few.

*** Show & Language ***

These two are pretty straightforward.

Two different "languages" are available from the ClickBank material.
* English
* Spanish

"Show" simply refers to how many results would you like to have on one page. The more you have on a page the slower that page will load. However, you will have to click to the next screen much more if you leave the display results low.

*** Product Type ***

This is an easy toggle to miss but a very valuable option to use. Basically you are telling ClickBank that you want recurring payments verse one-time payments from the vendor. Lining yourself up with a recurring project is not a bad idea since you receive payment each month for as long as the purchaser chooses to use the service.

*** Sort By ***

In my opinion this is the best part of the ClickBank search box. It's also probably the most overlooked. Simply put, it gives you the ability to organize your searches by whichever option you want to target your ad around.

* Popularity (the default)
* High Gravity
* Low Gravity
* $ Earned/Sale
* % Earned/Sale
* Future $
* Total $/Sale
* % Referred

Depending on how you want your results returned you will search by the above options. There are whole books written on this subject. Blogging To The Bank is probably my favorite.

With this information in hand you to will know how to search the ClickBank Marketplace.

Sunday, September 21, 2008

How To Use Drupal To Build Niche Content

In my last article I examined why I would not use Drupal. Though the article was very negative on Drupal, I wouldn't throw the baby out with the bathwater just yet.

Why?

Simple, you'd be selling yourself short.

At first glance Drupal appears to be a compilation of savvier web masters who have been brought together to collaborate on their different projects as a single entity.

Nice.

As such, the hope would be that they understand the difference between fluff and valuable content that keeps their readers returning on a regular basis. Of course, my initial assessment could be wrong, that you will have to make the final decision upon.

In any case you can easily use Drupal as an information-gathering tool for most any project without even having an account. Simply type your desired keyword in their search box and select "search". In moments you will have relevant results returned to your browsers window for you to investigate and rate in further detail.

Not only will this give you ideas to capitalize upon, but you will also see first hand what others in your given industry are up to within the Drupalsphere.

But why stop there?

Drupal has a Google PR7 rating on their front page. Since backlinks are an essential part of an Internet Marketers package why not create an account and open new forum topics for people to interact with?

Here's the process once you've confirmed your account creation via your Email Inbox. (Things on the Internet change, thus if my directions are not accurate for you Drupal changed that not me.) The basic process should remain the same unless they do a major revision.

* Look for blue list of items on the right you can choose to do once you logon to your account.
* Select "create content" from the above list.
* Select "forum topic" from the 3 options provided.
* Complete the form that displays.

You might want to check out the other options provided by Drupal after creating your forum topic.

Even if you do not choose to create a forum topic replying to an open forum with high quality relevant information and a link in your signature provides you with a Google PR7 or above. That in and of itself is reason to use Drupal.

Whatever the case you now know how to use Drupal to build niche content for your website or blog.

Website Navigation Tips

Your doing great!
Keep up the good work!
This is perfect!

Everyone loves to hear praise about what they are doing. It let's you know that you are on the right track and moving forward. Such is indeed the case as it relates to Internet Marketing. Thus after reading the following website visitor response I set out to write an article on website navigation tips.

"Sorry but your web site is very confusing, I can't seem get a straight answer or article. There are too many options, with too many obstacles.

Do you have a simplified page, or a way to make this visit less challenging and time consuming?"

-- YV

Wow!

All my work?
All my effort?
And the result is, that they are right!

Do you know that their Email was worth 100% gold as compared to most compliments?

Why?

This reader has taken the time to respond. That tells me that they see hope and potential where disappoint currently resides.

The reader has shared critical feelings on the frustrations of visitors. Thus if I correct there website navigation problems there is a tremendous likelihood that I will be helping out countless other people at the same time.

Even with the bad report on my navigation YV took the time to join my newsletter list. Yet another vote in my favor with a plea to make navigation easier to, well for lack of better words, navigate.

So my obvious task was to make my website easier for YV (and who knows how many other people) to navigate. Here's good advice to follow when putting together your own website navigation.

*** Prepare navigation structure before website***

In my case it's to late. Fortunately I have prepared the navigation as people get into the heart of the site. But that's not going to do much for those who enter through my front page. My only option is to redesign part of my site. A mission I will indeed be embarking upon right after I write this article.

*** Clean cut uniform navigation bar ***

Fortunately, this I have already done. So building it into the front pages will be relatively painless. There's nothing worse than a navigation bar that keeps changing what's where. That confusion will lead to people leaving your website fast.

*** Be flexible in your navigation design ***

Plan for the future or it will take time to bring your site back from the past. Especially if your website is content intensive like the one I'm building. If "content is king" on the Internet (and it is) then "navigation must be queen" since a poor navigation system will not bring you many return visitors.

*** Use trusted tools to make your site shine ***

OddCast Characters: There is an expense though it be nominal considering the value of this software. It's interactive and entertaining. OddCast provides people the ability to search for things directly from your website. And, if you become an affiliate partner (no charge) you can earn money by referring other people to their resources. OddCast is definetly at the top of my own wish list, and if you are serious about making a living on the Internet it should be at the top of yours also.

Google Search: It's free. You can add the code relatively painlessly. People are provided with the ability of searching for information directly from your website. And, you can make money from your visitors using Google Search from your website.

*** Wrap-Up ***
The art of creating navigation menus that work is indeed a talent to be studied. However, if you follow the above website navigation tips you'll be well on your way to happy visitors checking out your site offerings.