Google Ranking: Using Long Tail Keyword Marketing For Free Google Ranking

I just wrote an article on why you want to use pay per click advertising for Google ranking success.

Want to know a secret?

I constantly am getting articles on the front page of Google for free.

No really.

I am!

The question is if you could get on the first pages of the Google search engines for free or pay for the exact same service, which would you prefer?

Yeah, I know. You're probably taking the no cost option. But the bottom line answer is that you want to combine both methods for optimal success.

Think of what your success would be if you dominated even one front page on Google that was related to your niche target audience.

Were not talking about keyword phrases like "Joe the plumber". Who's going to find you that way, unless of course there happens to be a presidential election taking place.

Here's the process for finding your top long tail keywords within any given niche.

First, you determine a niche. In my case it would be Internet marketing. In your case it's whatever your business or charity is about. For sake of simplicity I'll stick with the Internet marketing niche for my examples.

Okay, what keywords are within my niche?

* SEO
* Blogging
* Keyword
* Social networking
* And the list goes on… and on… and on

Anyone of the above keywords is a great place to start for my niche target audience.

I'll select "KEYWORD" with a result of typing this word with quotes into Google's search engine.
"keyword" = 596,000,000 competitors. I find this out by looking at the blue bar (Where it reads 1 of 10…) on the top of Google's results returned screen. Wow, 596 MILLION other people are targeting this keyword? My chances of breaking into this market are about as good as a snow ball in hell's lake of fire.

I know… let's try adding something to it.

"keyword marketing" = 200,000 competitors. That number sure looks better, though I am really looking for results between 1000 & 5000 strong.

Let's see. If I added one word and the competitors dropped severely what would happen if I added even more words?

"success with long tail keyword marketing" = 0 competitors. Hey! That's great right? I've got this segment all to my self! Problem is very few people are searching for this exact long tail keyword. Building from this will leave your Internet marketing career quite lonely indeed.

How about…

"long tail keyword marketing" = 3,170 competitors. BINGO! We found a keyword phrase to target.

But wait. There's more! If we remove the quotes we find an additional amount of competitors.

long tail keyword marketing = 109,000 competitors

For a grand total of 112,170 competitors.

From my own personal experience I know if I target the lower number (3,170) of competitors using article marketing or video advertising I'll stand a very good chance of being listed on the higher (109,000) list as well. All without paying a single dime of my hard earned money to Google for my awesome Google ranking.

Also read...

• How To Get Google Ads For Free



• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Work

Adding Negative Keywords To Your Adwords Advertising

Ever find yourself in a dilemma of indecision?

Should I eat a second piece of that double fudge chocolate cream pie?

Or should I not?

Should I... Should I not... She loves me... she loves me not

Enough already…

EAT THE PIE!

Today's article is kin to that dilemma within the world of Internet Marketing.

Should I put out my hard earned cash for Google pay per click advertising?

Or… should I not?

In this case the answer is definitely yes! Yes, you should and yes you should not pay for Google rankings.

I don't suppose that clears these matters up much does it? Okay, let me break it down. Let's talk about why you should indeed spend money on pay per click advertising.

*** IT's FAST ***

Compared to many other forms of Internet Marketing such as…

* Article marketing
* Video marketing
* Search Engine Optimization

And the list truly does go on. The advantage that pay per click advertising has over other forms of online marketing is that it can drive a horde of clients to your offerings very fast.

That's good!

And…

That's bad!

If you have not designed your pages correctly you may get a ton of visitors that do absolutely nothing more than come to your website and then leave. I'm not sure about you, but my pocket book won't sustain such activity over the long haul. I use this formula to figure that out…

1000 visitors X 0 sales = 0 income

Mind you, I'm no mathematician but that doesn't look very promising in the long run. So be prepared for your visitors before you start your PPC campaigns.

*** IT's EASY ***

Well sort of.

Once you figure out the different screens and such it can become easy to setup new campaigns. Be sure to setup two ads for every campaign so that you can monitor the results discarding the one that is not performing while improving upon the one that brought you the good results.

Also… do a Google search for the Google Adwords Editor tool. I have mixed feelings about this tool, but if you like it, it certainly will stream line things for you. One of the best parts about this tool is that it is free for use. So if you try it and don't like it you pay just as much as if you try it and like it. Zip!

*** IT's GOOGLE ***

Like it or not Google has a formidable chunk of the search engine traffic. That being said, wouldn't you want to be found on the Google search engines? I would. Especially if I could find long tail keywords that would get me there relatively inexpensively. Most all niches have such words, and with a little help from bum marketing you will be well on your way to finding which ones they are.

Once you uncover the gold nuggets that are simply waiting for someone to discover them you can build your AdWords campaigns around them.

*** CONCLUSION ***

Running a pay per click Google campaign is easy.

Running a well-designed Google campaign that brings in massive revenue can indeed be a bit more challenging.

However, paying for Google rankings via pay per click advertising is indeed something that is likely to supercharge you Internet business exposure as long as you do it strategically.

Also Read...

• 1 Easy Step To SEO Success


• How To Have A Faster Smoother Running Computer


• Best Way To Automaticaly Monitor Your Search Engine Rankings

Blog Profits: Effectively Using Multimedia For Blog Profits

Blogging.

If you are not participating in this interactive form of Internet Marketing today, you are missing a huge opportunity in blog profits.

Even if you have a website you still want to blog. Better yet, link your website and blog together and let their popularity grow off one another.

Today, we will look at how effectively using multimedia while blogging will super-charge your chances of success on the net.

*** Using Written Content ***
Perhaps the easiest most used form of blogging is by using written content. There are several excellent reasons for this, not the least of which it is much easier to write content than record audio or create videos for the Internet. However, that pendulum is indeed changing.

More than that, people today are much more interested in listening or watching content as opposed to reading. It's a sad truth to face, but it is non-the-less a truth.

With Blogger you can invite guests contributors to write articles for you.

Also, there are hundreds of article directories where you can post articles with bi-lines back to your website.

As far as search engine optimization (SEO) is concerned you need written content in today's Internet Marketing world if you hope to gain the love of the major search engines like Google, Yahoo & such.

*** Using Audio Content ***
If a person is…

* Driving
* Working around the house

Or wanting to do something while listening to the information in the background an audio file would be ideal for their purposes.

Just don't set your audios to be automatic upon arrival at your website. They are great if people want to listen to them, but being forced to listen to them can drive people away from your website in droves.

*** Using Video Content ***
People love video, they just do. Especially videos that are, at least, quasi professional.

What you may not know is that you can gain higher PR backlinks when using video than you do with article directories.

Three ways in which BodyByChocolates.com successfully uses video multimedia within their website are.

* Text links which anyone can find on the side bar.
* Videos spliced in on the front page.
* Videos available on auxiliary pages of the website.

Varying where you have videos and how they are accessed keeps the site lively, fun & interesting.

*** Concluding Multimedia ***
Along with all the above blogs offer an interactive way for an audience to take place in an article, audio or video. Adding this fact to aspects of how a person can start effectively using multimedia makes it quite easy to earn blog profits while continuing to build your Internet Marketing dream come true.

Also read...

• How To Get Google Ads For Free


• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Work

How To Choose Online Perfect Business Name For Your Website Business

Have you ever seen a bad domain name? Would you even know one if it was staring right back at you?

My guess is that most people wouldn't. That's why you find website domains like…

* PainterPete.com
* BodyByChocolates.biz
* WeddingPhotosByDon.com

In the process of explaining the problems with the above domain names I would like to show you how to choose online for the perfect business name of your website business.

*** PainterPete.org ***
This may be a good domain for people who know painter Pete. However, there is so much more potential with the web than just keeping in touch with your current contacts. Even if your interest in the web is localized to your general geographical location there are things you can do to target that market via the web.

* Google Adwords
* Craig's List
* Ebay

All come to mind in this regard, though this article is not intended to delve into the finer points of how to use those resources geographically.

Several questions come to mind when I look at this domain.

* What type of painting are we talking about? (Let's presume it's exterior house painting)
* Is this a properly optimized domain name? (We will turn to Google for these answers)

Google tells me I have 38,000,000 competitors for the word "painter". Not Good. As for the word Pete, it lends no value to the subject of painting and as such should be dropped altogether.

Using the principals of bum marketing I narrow my domain down to only having 6,410 competitors and arrive at "your house painter". I take this information over to my favorite domain server, to find if it is available. Unfortunately I find that YourHousePainter.com is already taken. Not to worry, if I simply put hyphens between each word I arrive at Your-House-Painter.com and find it to be available. Now when people go to Pete's website it will not be hard for them to understand what it is about.

*** BodyByChocolates.biz ***
At first glance this looks like an excellent domain name.

Competition is only 1,860.

While the URL may not give away what exactly is being sold it is alluring enough that people will check it out.

So what's the problem?

Most people are familiar with the ".com" of websites. While other extensions are indeed available keeping the extension to what people are familiar with will help drive traffic to your website.

Looking into we find that BodyByChocolates.com is indeed available for purchase. Well, at least it was until I bought it. The point here is to stay to the ".com" for best results with your website business.

*** WeddingPhotosByDon.com ***
Unlike Pete, Don can travel anywhere to do wedding photos. It doesn't even have to be the same state, though their talent must be extraordinary to have their service brought over from another state. Thus we will focus on the state of Washington for this review.

Don has two keywords in her domain name, which is good. Unfortunately If we take a look at Google, I'm betting competition is going to be fierce.

And I am right. There are over 3,550,000 competing for this keyword phrase. Can we narrow the scope while providing people with more information about this service?

Eureka! We can. "washington wedding photos" only has 946 competitors. We rush off to and discover that WashingtonWeddingPhotos.com is already taken. Since we are already niched down with an excellent domain name we could add Don's name back ending up with WashingtonWeddingPhotosByDon.com and an available domain.

Yes, we could have used the hyphen trick from earlier, but sometimes that is not the preferred way of handling things. There is some level of making choices that plays into picking domain names.

*** Concluding Comments ***
Now you know the secretes of selecting a perfect business name for your website business. You can use the same type of approach when it comes to deciding how to choose online articles, videos or even pay per click advertising. May you have much success with your Internet Marketing ventures.

Also read...

• How To Get Google Ads For Free



• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Work

SearchWarp: Making Easy Money From Article Directories Like SearchWarp

Writing articles.

If you've been attempting Internet Marketing on the web for any time at all you have heard the rumor about the tremendous value from article directories.

I'm here to set the record straight.

Everything you've heard about the benefits of article marketing is true. Yes, video marketing is even truer; but we will save that information for another article.

What you may not have heard as much about is that making easy money from article directories is very plausible.

For example, SearchWarp pays you via Google Adsense for referrals that you send their way. The higher your rating in their system the greater your potential profits.

However, I personally do not believe they do a good job of explaining how the process works. In reality it is very easy even though the directions available are not so much so. Given that I would like to explain to you how their program works.

First you need to create an account and profile. No big secret there. Once you are satisfied with your new profile you save it and your good to go.

Here's where things started getting a bit confusing for me.

Next you write an article about making money with their article directory.

Then post that article to their directory. I have found it easy to use an article submitter for this process, however unlike any other directory I have ever worked with, you then need to logon to their article directory and select the submit button to fully complete the submission process.

While I don't much care for this extra step the financial possibilities for additional income are huge making it more than worth the trouble.

Once the article is posted you then navigate to that very same article that teaches people how to make easy cash from article directories like SearchWarp. Copy the URL for this exact article and begin promoting it from wherever seems logical to you. The result is that while you are building a following for your own website offerings, you are also making easy money from Google AdSense in the process.

Also Read...


• 1 Easy Step To SEO Success


• How To Have A Faster Smoother Running Computer


• Best Way To Automaticaly Monitor Your Search Engine Rankings

Popular Types Of Internet Marketing For Website Traffic Creation

Internet Marketing.

While those words may seem more than a little elusive, not doing it will bring traffic creation to an absolute standstill.

Therefore, I would like to cover several types of Internet Marketing that will supercharge the success you receive on the net.

*** Article Marketing ***
I love to write! Therefore, this is one of my own personal favorite strategies when it comes to generating traffic from the Internet.

My favorite type of article marketing is called bum marketing because it helps you get for free what other people are paying top dollar for. The disadvantage of this process is found in the fact that it is a very slow way of gaining web success. However, considering the benefits of what free marketing can offer it's worth the time it takes to work.

Five free sites I would not miss being involved with as it relates to article marketing are…

* HowHub.com (A brand new unique way of writing for the web that pays you)
* SearchWarp.com (There is an option where you can receive pay for your submissions)
* Squidoo.com (Best social networking site for bum marketing articles)
* EzineArticles.com (Article directory industry leader)
* ArticleBiz.com (Good for Social Bookmarking)

*** Video Marketing ***
This works exactly the same way as article marketing with the exception that you are working with videos instead of articles. There are numerous video directories to target your videos too. An essential one not to miss would be YouTube.com. Video directories may actually be more important than article directories as they normally offer a much higher Google Page Rank than what article directories do.

*** Social Networking & Bookmarking ***
Social Networking is an excellent way of spreading one's word on the web. The problem is that there are more social type-sites than you can count on the web today. In my opinion keeping track of this information is paramount to having an Internet nervous break down. That was before someone told me about MyPage.com. MyPage provides you with the ability to control all your social networking activities from a single podium. Using this tool Web 2.0 strategies make sense.

*** Conclusion ***
Using the above free types of Internet marketing strategies for your web business traffic creation simply makes sense. However, remember the basics of search engine optimization (SEO) will further enhance any and all efforts that you might try from the above information. With that said, go forth and conquer. The web is your domain!

Using Blogger Blogs For Killer Minisites Can Boost Online Sales

Killer Minisites.

What are they and how will using Blogger Blogs help their creations.

According to Wikipedia a minisite is…

"A minisite is a website on which companies offer information on one particular product or product group. Typically, a minisite is enhanced by various multimedia contents, such as an animated, narrated introduction, and accompanied by a visual scheme, which complements the product well."

I would add that the purpose of a successful minisite is to boost online sales.

Often times a minisite can consist of only one or two pages, however when using a blog platform for the minisite it can actually become quite a large site after only a short amount of time.

Since blogs allow you to add one article at a time you can easily piece meal things into a dynamic approach that is easy to maintain. If you take an aggressive approach of writing a new article every day in only 30 days you have 30 pages. Just make sure to set a realistic writing schedule that you can maintain in the long run.

Following this 60 day plan Google raised my page rank value on their system from 0 to 3 on a 0 – 10 scale.

Simply put search engines love properly managed blogs.

Why?

Many reasons really. Blogs are…

* Interactive by making comments and responses to posts that are made.
* Fresh, with new content and articles being posted frequently.
* Easy to publicize when implementing technology like FeedBurner which leads to backlinks from high PR websites.

If that were all that blogs offered it would be more than enough. Fortunately, that's just the start.

On my Blogger Blogs I also include…

* A targeted search engine compliments of Google Adsense, which is another fine product from Google.
* The ability to know when new posts are made via Email or RSS feed compliments of FeedBurner.
* A "read more" link, which helps people know what has been posted recently in a glance rather than weeding through countless pages of undesirable content.
* Video, audio and text content that appeals to every kind of reader rather than just those who happen to be speed-readers.
* And that's really just the start.

Using Blogger blogs for creation of killer minisites is quite an easy undertaking. Done right they can boost online sales much better than a traditional website is able to do. With that said, use Blogger blogs for your Internet Marketing ventures and watch the success come pouring in.

Also read...

• 1 Excellent Way To Uncover Hot Untapped Niche Markets


• How To Create Real Auto-Pilot Income With Membership Websites


• What You Need To Know Before Starting A Profitable Membership Website

3 Feed Burning Rss Questions Answered By FeedBurner Rss

RSS.

If you are like me you have heard this acronym before.

Perhaps you even know that it stands for "Really Simple Syndication".

But the question remains…

Who cares?

The answer is…

YOU!

Let's examine 3 RSS questions to find out exactly why you should be using RSS in your own online campaigns.

1:] How do I setup an RSS chicklet on my blog?
2:] Can I use Email with RSS?
3:] What do PING & RSS have in common?

NOTE: While there are other RSS services on the web, we will be positioning this discussion around the usage of FeedBurner RSS services. In general the concepts unfolded here will apply to other feed burning services as well.

*** How Do I Setup An RSS Chicklet On My Blog ***

After logging on to your FeedBurner account you will pleasantly find that the bulk of the work is suddenly behind you.

On the top of your screen you will find these following tabs

* Analyze
* Optimize
* Publicize
* Monetize
* Troubleshootize

We will be working within the "PUBLICIZE" window to answer this and the other 2 questions.

Once in the "PUBLICIZE" screen you will find a list of options on the left side.

Find and select the "CHICKLET CHOOSER".

Choose the "CHICKLET" you would like to use.

Scroll to the bottom drop down box and select the blog platform you are working with. If your preferred platform is not listed then copy paste the code where you would like it to reside on your blog.

When using the drop down blog selection options, if you have more than one blog be sure to select the right one else have the wrong RSS feed installed on the wrong blog.

Now, each time you submit a new article to your blog it will automatically send out a notification to anyone and everyone that has chosen to be part of your RSS service.

But wait. There's more….

*** Can I Use Email With RSS? ***

Not everyone is used to using and/or familiar with the process of RSS yet. So providing a second option for people that don't use RSS is a really good idea.

That's why when setting up your RSS service you also want to setup an "EMAIL SUBSCRIPTION" option.

Simply follow the same path as what you did to install the "CHICKLET" with the alteration of choosing "EMAIL SUBSCRIPTIONS" from the "SERVICES" list instead.

*** What Do PING & RSS Have In Common? ***d

The result?

You now have both an RSS feed and an Email Subscription option setup for your readers to join. With those items in place, every time you update your blog your readers will know about it. Provide them with information that they want and you will find a steady flow of visitors coming back to your blog on a regular basis.

However, a problem still exists in that people need to know that these services exist on your blog before they can join them.

That's where the concept of PINGing comes into the picture.

From the same "SERVICES" list that you used to setup your feed and Email subscription options, choose "PINGSHOT"

Select the services you would like to PING.

Be sure to add the 5 additional services. Why not? It's free and the more publicity the better, no?

Select "SAVE" and you're done.

Now when you submit a new post to your blog it will be automatically posted to all these services mentioned on this list.

Talk about instant publicity.

*** Conclusion ***

Using the FeedBurner RSS utility for feed burning is free and easy. To answer even more RSS questions spend time checking out the different options on FeedBurner. Why not? While there is certainly reason to pay for some advertising services like PPC on the web, getting all the low cost to know cost publicity you can is certainly an excellent idea.

How To Create A Thumbnail Image For Your YouTube Video

You've gone to all the work of creating a video.

You've even followed my upload video guide advice for your YouTube video.

Whether this is your first or your millionth video you want to be sure to create a thumbnail image that makes sense.

There are probably thousands of videos on YouTube and other directories that would get better hits if they only had a good thumbnail image for people to view.

*** Placing The Thumbnail Image ***

The truth is that they would probably be shocked to find out how easy it is to choose their desired thumbnail image for their video. Simply put, when creating the video itself place the thumbnail image exactly at the half way mark in the video.

After uploading your video YouTube will let you choose which thumbnail to use. In a perfect world you would be able to select the image that you placed in the middle of your video. If this does not happen for you, then keep adjusting your video till you can see you're desired image.

In numbers it would look like this.

For a 20 second video you would place your thumbnail image at 10 seconds.
For a 5-minute video you would place the thumbnail image at 2.30 minutes within your video.

Just divide your video by 2 and you arrive at the exact position where the thumbnail needs to be placed at.

*** Thumbnail Image Helpful Hints ***

* Your thumbnail needs to catch your reader's eye. Some people use beautiful models to accomplish this while other people target specific items like a blown up shot of a hamburger. Whatever you choose make it provocative enough that your reader will want to find out what the video is about.

* Your thumbnail image does not have to relate to your video. If it does that's great. However, if you simply want the image to draw reader's attention then you can do something zany or wild to accomplish that goal.

* Whatever image you choose as your thumbnail will appeal to a specific target audience more than any other. Therefore, if you are targeting a female audience you will probably want to choose something other than a scantily dressed woman.

*** Summary Of Thumbnail Images ***

When you deliberately strategically create a thumbnail image for your YouTube video you will automatically increase the level of viewers for that video. People are almost always more intrigued by an alluring image than they are by one's that don't make sense. For that reason your thumbnail image is truly one of the most important parts of your video. That's why you want to have your entire thumbnail image usage highly targeted to your niche audience's curiosity.

Also Read...

• Put Video On Any Website In 10 Minutes.


• The Truth About YouTube Video Downloaders And Converters


• How To Easily Create Stunningly Professional EVideo & EBook Covers

Storyboard Template For Multimedia Product Development

Multimedia product development is combining…

• Text


• Audio


• Still images


• Animation


• Interactivity


• Video

In a targeted niche format that reaches your target audience in a cohesively structured way.

With that said here is a storyboard template that you can use to successfully create your own multimedia projects.

*** STEP 1: Determine The Text ***

You've got to start somewhere. Starting with text is as logical a place as possible to begin. Based on the following factors…

• Target audience


• Domain name


• Experiential knowledge

Determine what text you are going to put into each new page. I highly recommend using the bum marketing process with this as I have seen instant Google front-page listings as a result.

*** STEP 2: Define User Interactions ***

Will you allow your readers to respond via a forum or blog?

Do you know that linking a blog to your website is an excellent way of driving up your Google search engine rankings? It's certainly not the only way, but it is a way you should definitely consider.

Also, please please please provide your readers with a way to navigate through your website. Yes, navigation bars work for this and I use them. I also recommend installing an automated search engine like OddCast on your website so that finding things on your website is as easy as pie.

*** STEP 3: Decide On Hyperlinks ***

I've been doing this and didn't even realize it until this article.

I start my articles in MS Word. During the writing I highlight those areas where I will be placing hyperlinks. Once finished I create the new web page, knowing exactly where hyperlinks should be going within that specific article.

Further, I have links to internal related articles at the bottom of each page. Since they are already created for that subject area it is a quick copy/paste process to completion.

*** STEP 4: Do You Include Audio ***

Everything from entrance and exits sounds to a spoken message should be considered.

Typical types of messages that you could include would be…

* The article itself in spoken form
* Coverage of a related topic to the content of your article
* A welcome message letting people know how they can best use your website

Whatever the case, going beyond text to other content forms is a highly advisable recommendation. Further, high quality audio files are what make for successful podcasts.

*** STEP 5: Develop Your Videos ***

All successful Internet marketers should do videos. Videos that are submitted to video directories receive a PR7 or above backlink in most cases. That's why even a poor video is better than no video at all. However, if you create a quality video you can anticipate gaining a larger audience from that video.

Just be sure that the video is niched to the same target audience as your article is. This should not be that difficult, since to start with you created a text file for this same group. Just tell people about what you wrote in a visually user friendly approach.

*** Conclusion ***

Now you know how to

• Determine


• Define


• Decide


• Do


• Develop

You're way to multimedia success. Follow this storyboard template advice often and you will find it easy to reach the multimedia product development success you are looking for.

Also read...

• 1 Excellent Way To Uncover Hot Untapped Niche Markets


• How To Create Real Auto-Pilot Income With Membership Websites


• What You Need To Know Before Starting A Profitable Membership Website

Using Broad, Phrase And Exact Keywords

Pay per click (PPC) advertising works if and only if, you know how to work PPC.

PPC gone awry may do painfully little more than cost you a great deal of money unless of course you customarily win lotteries and hit jackpots.

However, PPC does not have to be a game of chance for you to succeed. While it's true that there is a certain amount of risk involved knowing how to work with certain concepts can turn pure luck into an educated and calculated strategy.

One of the best ideas to gain a grasp around would be using broad, phrase and exact keywords. Not to mention negative keywords, which I discussed in my last article.

The keyword we will for the following examples will be "viral video marketing"

*** Broad Match Keyword ***

To create a broad match keyword you simply put the keyword as is into Google Adwords keyword creation box.

So a broad match keyword would look like this…

viral video marketing

This is normally considered as the most expensive least targeted option you can select. However, sometimes you find your best results with a broad match keyword.

*** Phrase Match Keyword ***

A phrase match keyword will trigger your Google PPC campaign whenever someone types in a phrase that contains your selected long tail keyword combination. To turn a broad match keyword into a phrase match keyword you simply add quotes like this…

"viral video marketing"

Now your Adwords campaign will trigger when people include your phrase in their search. That means that any of following options will display your Adwords advertising…

* viral video marketing
* viral video marketing tips and tricks
* creative viral video marketing

*** Exact Match Keywords ***

Starting from square one with the broad match keyword, to create an exact match [ ] you add brackets to your broad keyword. Be sure they are the right brackets! For people to find your PPC advertising with this option they have to enter your exact phrase into Google search. Therefore, if viral video marketing is your selected broad match phrase neither of the two following options will display your advertising.

* viral video marketing tips and tricks
* creative viral video marketing

Only when people type in…

[viral video marketing]

Will they find your PPC project. While this is the most limiting of the three options, the traffic you receive is highly targeted for your exact offer. Which means, using this PPC option is indeed highly recommended.

*** Closing Tips ***

Broad, phrase and exact keywords should be used in unison especially at the start of a new PPC campaign. As it becomes apparent which keywords are working best you may decide to drop keywords that are not producing your desired results. In most cases, maintaining a mix of phrase and exact keywords is your best option. In all cases, monitor the results of your campaign while adding and subtracting keyword options where appropriate.

Also read...

• How To Get Google Ads For Free


• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Works

Installing Google Adwords Editor For My PPC Campaign

True confessions of an Internet marketer.

"I don't use pay per click advertising."

There. I said it. It's out in the open and I feel so much better, or at least I'm told that I'm supposed to feel so much better.

Perhaps I should tell you why?

* PPC takes to much time.
* PPC can be extremely expensive.
* PPC… well, for me the above to points are enough.

But then you find articles talking about "My PPC Campaign Success" and you here stories about how pay per click advertising brings an instant flood of high quality targeted traffic to your web offerings.

Since I personally want all the…

* high quality
* targeted traffic

I can get, I decided to give PPC another try. This time, in the process of setting up a new campaign I stumbled upon the Google Adwords Editor. See, it isn't that I haven't used PPC but rather in my current marketing profile I have simply chosen not to use pay per click advertising.

I know this much is true…

PPC Works

-- IF --

You know how to work PPC

So I went to work installing Google's Editor.

NOTE TO SELF: Someone ought to tell Google that the above link from their source website is misdirected. Or at least it was when I wrote this article.

Here's a comment Google placed about this Editor.

"After a quick, easy installation process, you can start using Editor immediately."

* Easy – It was.
* Quick – I guess that's a matter of perspective. After 2 hours of waiting for the editor to install I came to the determination that either Google's idea of "quick" was slower than an ice age or I needed to reboot my computer.

Then I received a message "install server not responding."

I rebooted.

Yeah! The reboot worked.

I continued following the "Getting Started" instructions.

It continued working!

What was my final analysis?

The Google Adwords Editor really is a tool worth checking out.

One last exciting point before I close. Since the editor…

* Saves my work as you go.
* Makes my edits live only after I upload them.
* Streamlines the entire process for my PPC campaign.

I know I have found a tool that I will use as well as highly recommend for anyone who is serious about his or her own PPC success.

Also read...

• How To Get Google Ads For Free


• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Work

Beyond Search Engine Optimization

Remember back to your youth?

Just when you thought you had found the "love of your life" you find yourself staring at a "Dear John or Jane" letter. Perhaps you were fortunate enough to escape this tragedy in your own growing years. Whichever the case, I'm sure there were times when life truly did rip the carpet right out from under your feet sending you sprawling like a bag of marbles being ripped to shreds at the seam.

Fast forward to today and your Internet marketing endeavors. Now you look to and fro only to find numerous people everywhere in love with a concept called search engine optimization (SEO).

For the record, SEO involves preparing your web pages for the search engine spiders to consume in such a way that it sends your web creation through the proverbial Internet ceiling. As important as SEO is, there are other forms of Internet Marketing today that are at least as equally important if not even more important than search engine optimization.

Let's look at some of those marketing skills that are beyond search engine optimization within this article.

*** PPC Marketing ***

Pay per click marketing involves paying for people to click on your Internet advertisements. While you can lose serious money with this process, many people flock to this technology.

I sure don't blame them. It's a way of gaining instant exposure to whatever it is that they are offering.

I do however wish I could tell them one thing before they spend their hard earned cash. If given the opportunity I would tell them to learn the bum marketing process before doing PPC. Done right bum marketing will save people a boatload of cash.

*** Online Directories ***

Fortunately there are ways to do successful Internet marketing that do include not losing lots of money. Online directories would probably be my first recommendation. See with directories you create highly relevant content to your niche which other people are highly interested in.

That content may come in any of the following forms.
* Multimedia (Videos)
* Audio (Podcasting)
* Text (Articles)

Since the learning style of different people is indeed different, it's best to mix things up by having a variety of content styles ready for your audience to select what works for them.

*** Web 2.0 Strategies ***

In a nutshell, Web 2.0 is the process of creating interactive content on the web. Some common ways of marketing under these methods include…

* Social Networking
* Social Bookmarking
* Blogs & Forums

People write volumes of information related to Web 2.0 marketing strategies. The bottom line is, if you do it correctly Web 2.0 can mean the difference between success and failure for your Internet marketing career.

*** Closing ***

In closing it's important to note that SEO remains important today. However, the love affair that people once had with SEO does not have to be as strong since today there are numerous different ways of finding Internet marketing success on the web. Now that you have some idea of what is beyond search engine optimization you can develop the marketing plan that makes sense to you.

Also read...

• How To Get Google Ads For Free


• Why You Want A Pair Of Google Goggles For Site


• 1 Clickbank Affiliate Marketing Cash Generator Strategy That Works

2 More Pillars That Build A Customer Centric Organization

"We don't allow that here."

Have you ever heard those words from a customer service representative?

I have.

One would think I was doing something immoral or abusive to receive such a statement. The truth is, I wasn't. I was simply displeased with my support and wanted to speak with a manager. Instead of being transferred I received those oh so memorable words…

"We don't allow that here."

Nothing can destroy the hard work it takes to build a customer centric organization like the words of a customer service representative. However, are you aware that not all representatives are human? That's right!

* There are automated representatives who dress in the outfit of your automated newsletters.
* There are marketing representatives who appear in articles, videos, web 2.0, SEO and however else you market your message.
* There are even personal representatives who show up each and every time you answer your phone. (Hint: this one would be a close relative of yours, who is also known as… YOU!)

In a recent newsletter of mine I wanted to build atmosphere. I thought it would be a great idea to send a request to my readers on my wife's birthday. It seemed simple enough. Just send her an Email saying Happy Birthday.

* She received no Emails.
* I received several drops from my readership

Why?

Looking back the answer is clear. They had joined my newsletter for one purpose and one purpose only. That purpose was to fulfill their own individual needs within the given niche topic. Those needs certainly did not include wishing my wife a happy birthday.

That's MY NEED! Not theirs. Well, at least it is if I want to continue eating not to mention other pleasantries.

BOTTOM LINE: Focus on the intent of your customer to retain their loyalty.

Intent is one of the 3 pillars of creating customer loyalty. Being aware of the needs of your target audience is another. And yet one more would be the growth you experience from being considerate. Both of these topics are covered in my companion article to this article.

The final pillar is waiting just ahead.

If you have shown yourself to be focused on your customer directly in the first 3 pillars then they will be interested in your recommendations. They will…

* read your articles
* watch your videos
* listen to your audios

But most importantly click on your advertisements. When customers are the focus rather than the after-thought they know it. This knowledge will propel them into being an active participant of your web offerings.

BOTTOM LINE: For greatest success in online Internet marketing build a customer centric website which treats them like royalty rather than suckers. The result will be unquestionable success for all your hard work.

Also Read...

• How To Write Amazing Cover Letters


• Why Blogs Are Great Places To Make A 2nd Income


• Quickly Put Videos On Any Website In 10 Less Than Minutes

How I Use My Own Blog To Generate Blog Profits

Serious money can be made from blogs, including the ones you manage.

Blog profits are real!

And they are relatively easy when one follows some simple steps.

I recently took a blog from PR0 to PR3 using "bum marketing" principles. And you can do the some when you use my own blog principles to supercharge your own success.

*** Bum marketing ***

Building content around a given long tail keyword for which you know the results from Google will be highly positive.

Ways to accomplish this include…
* Creating and marketing videos
* Creating and marketing articles
* Using social networking and bookmarking to capitalize upon your success

Here's the process in a nutshell.

* Start with a given keyword within your niche (ie apple).
* Narrow down your scope by creating a long tail keyword using Google search (ie red delicious apple).
* Create content related to the long tail keyword you create.
* Rinse and repeat frequently.

This will work for any niche in any market including "underwater basket weaving" if that's your gig. What's more important is that the long-term results on your visitor levels will be unquestionable.

Simply put, bum marketing works.

*** Automated Newsletters ***

Now that you have a steady flow of traffic to your blog what are you going to do with it? Let it visit once and then forget about it? Don't waste your time.

You need an automated newsletter.

It doesn't have to be complicated. As a matter of fact if you create a newsletter that has only a couple of relevant tips for your target audience in each issue, you'll build a loyal following.

I need not say that repeat visitors are the key to your success as an Internet marketer do I?

*** Blogvertising ***

Now you have a steady stream of first time visitors as well as repeat visitors. If you provide highly relevant affiliate links for them to check out you are sure to start generating income successfully. Just be sure that you are referring people to relevant high quality links or you might regret it in the long run.

However, affiliate links are not the only way to generate income from advertising on your blog. You could write your own Ebook or create your own related items that would be of interest to this market.

Or better yet, allow other people who have created highly relevant items that your niche market will be interested in to advertise on your blog. You could choose to charge them for placing ads on your blog or let them be guest article contributors adding to the value of the content of your blog. Either way the end result will be highly profitable if done right.

*** Closing ***

Blog profits are indeed possible. Hopefully you have some fresh ideas of how you will go about making money from your own blog by reading about how I use my own blog for the same income generating processes. It's important to point out that the above are not the only ways to make money blogging, they are however some excellent ways to go about it.

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