Storyboard Template For Multimedia Product Development

Multimedia product development is combining…

• Text


• Audio


• Still images


• Animation


• Interactivity


• Video

In a targeted niche format that reaches your target audience in a cohesively structured way.

With that said here is a storyboard template that you can use to successfully create your own multimedia projects.

*** STEP 1: Determine The Text ***

You've got to start somewhere. Starting with text is as logical a place as possible to begin. Based on the following factors…

• Target audience


• Domain name


• Experiential knowledge

Determine what text you are going to put into each new page. I highly recommend using the bum marketing process with this as I have seen instant Google front-page listings as a result.

*** STEP 2: Define User Interactions ***

Will you allow your readers to respond via a forum or blog?

Do you know that linking a blog to your website is an excellent way of driving up your Google search engine rankings? It's certainly not the only way, but it is a way you should definitely consider.

Also, please please please provide your readers with a way to navigate through your website. Yes, navigation bars work for this and I use them. I also recommend installing an automated search engine like OddCast on your website so that finding things on your website is as easy as pie.

*** STEP 3: Decide On Hyperlinks ***

I've been doing this and didn't even realize it until this article.

I start my articles in MS Word. During the writing I highlight those areas where I will be placing hyperlinks. Once finished I create the new web page, knowing exactly where hyperlinks should be going within that specific article.

Further, I have links to internal related articles at the bottom of each page. Since they are already created for that subject area it is a quick copy/paste process to completion.

*** STEP 4: Do You Include Audio ***

Everything from entrance and exits sounds to a spoken message should be considered.

Typical types of messages that you could include would be…

* The article itself in spoken form
* Coverage of a related topic to the content of your article
* A welcome message letting people know how they can best use your website

Whatever the case, going beyond text to other content forms is a highly advisable recommendation. Further, high quality audio files are what make for successful podcasts.

*** STEP 5: Develop Your Videos ***

All successful Internet marketers should do videos. Videos that are submitted to video directories receive a PR7 or above backlink in most cases. That's why even a poor video is better than no video at all. However, if you create a quality video you can anticipate gaining a larger audience from that video.

Just be sure that the video is niched to the same target audience as your article is. This should not be that difficult, since to start with you created a text file for this same group. Just tell people about what you wrote in a visually user friendly approach.

*** Conclusion ***

Now you know how to

• Determine


• Define


• Decide


• Do


• Develop

You're way to multimedia success. Follow this storyboard template advice often and you will find it easy to reach the multimedia product development success you are looking for.

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Using Broad, Phrase And Exact Keywords

Pay per click (PPC) advertising works if and only if, you know how to work PPC.

PPC gone awry may do painfully little more than cost you a great deal of money unless of course you customarily win lotteries and hit jackpots.

However, PPC does not have to be a game of chance for you to succeed. While it's true that there is a certain amount of risk involved knowing how to work with certain concepts can turn pure luck into an educated and calculated strategy.

One of the best ideas to gain a grasp around would be using broad, phrase and exact keywords. Not to mention negative keywords, which I discussed in my last article.

The keyword we will for the following examples will be "viral video marketing"

*** Broad Match Keyword ***

To create a broad match keyword you simply put the keyword as is into Google Adwords keyword creation box.

So a broad match keyword would look like this…

viral video marketing

This is normally considered as the most expensive least targeted option you can select. However, sometimes you find your best results with a broad match keyword.

*** Phrase Match Keyword ***

A phrase match keyword will trigger your Google PPC campaign whenever someone types in a phrase that contains your selected long tail keyword combination. To turn a broad match keyword into a phrase match keyword you simply add quotes like this…

"viral video marketing"

Now your Adwords campaign will trigger when people include your phrase in their search. That means that any of following options will display your Adwords advertising…

* viral video marketing
* viral video marketing tips and tricks
* creative viral video marketing

*** Exact Match Keywords ***

Starting from square one with the broad match keyword, to create an exact match [ ] you add brackets to your broad keyword. Be sure they are the right brackets! For people to find your PPC advertising with this option they have to enter your exact phrase into Google search. Therefore, if viral video marketing is your selected broad match phrase neither of the two following options will display your advertising.

* viral video marketing tips and tricks
* creative viral video marketing

Only when people type in…

[viral video marketing]

Will they find your PPC project. While this is the most limiting of the three options, the traffic you receive is highly targeted for your exact offer. Which means, using this PPC option is indeed highly recommended.

*** Closing Tips ***

Broad, phrase and exact keywords should be used in unison especially at the start of a new PPC campaign. As it becomes apparent which keywords are working best you may decide to drop keywords that are not producing your desired results. In most cases, maintaining a mix of phrase and exact keywords is your best option. In all cases, monitor the results of your campaign while adding and subtracting keyword options where appropriate.

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Installing Google Adwords Editor For My PPC Campaign

True confessions of an Internet marketer.

"I don't use pay per click advertising."

There. I said it. It's out in the open and I feel so much better, or at least I'm told that I'm supposed to feel so much better.

Perhaps I should tell you why?

* PPC takes to much time.
* PPC can be extremely expensive.
* PPC… well, for me the above to points are enough.

But then you find articles talking about "My PPC Campaign Success" and you here stories about how pay per click advertising brings an instant flood of high quality targeted traffic to your web offerings.

Since I personally want all the…

* high quality
* targeted traffic

I can get, I decided to give PPC another try. This time, in the process of setting up a new campaign I stumbled upon the Google Adwords Editor. See, it isn't that I haven't used PPC but rather in my current marketing profile I have simply chosen not to use pay per click advertising.

I know this much is true…

PPC Works

-- IF --

You know how to work PPC

So I went to work installing Google's Editor.

NOTE TO SELF: Someone ought to tell Google that the above link from their source website is misdirected. Or at least it was when I wrote this article.

Here's a comment Google placed about this Editor.

"After a quick, easy installation process, you can start using Editor immediately."

* Easy – It was.
* Quick – I guess that's a matter of perspective. After 2 hours of waiting for the editor to install I came to the determination that either Google's idea of "quick" was slower than an ice age or I needed to reboot my computer.

Then I received a message "install server not responding."

I rebooted.

Yeah! The reboot worked.

I continued following the "Getting Started" instructions.

It continued working!

What was my final analysis?

The Google Adwords Editor really is a tool worth checking out.

One last exciting point before I close. Since the editor…

* Saves my work as you go.
* Makes my edits live only after I upload them.
* Streamlines the entire process for my PPC campaign.

I know I have found a tool that I will use as well as highly recommend for anyone who is serious about his or her own PPC success.

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Beyond Search Engine Optimization

Remember back to your youth?

Just when you thought you had found the "love of your life" you find yourself staring at a "Dear John or Jane" letter. Perhaps you were fortunate enough to escape this tragedy in your own growing years. Whichever the case, I'm sure there were times when life truly did rip the carpet right out from under your feet sending you sprawling like a bag of marbles being ripped to shreds at the seam.

Fast forward to today and your Internet marketing endeavors. Now you look to and fro only to find numerous people everywhere in love with a concept called search engine optimization (SEO).

For the record, SEO involves preparing your web pages for the search engine spiders to consume in such a way that it sends your web creation through the proverbial Internet ceiling. As important as SEO is, there are other forms of Internet Marketing today that are at least as equally important if not even more important than search engine optimization.

Let's look at some of those marketing skills that are beyond search engine optimization within this article.

*** PPC Marketing ***

Pay per click marketing involves paying for people to click on your Internet advertisements. While you can lose serious money with this process, many people flock to this technology.

I sure don't blame them. It's a way of gaining instant exposure to whatever it is that they are offering.

I do however wish I could tell them one thing before they spend their hard earned cash. If given the opportunity I would tell them to learn the bum marketing process before doing PPC. Done right bum marketing will save people a boatload of cash.

*** Online Directories ***

Fortunately there are ways to do successful Internet marketing that do include not losing lots of money. Online directories would probably be my first recommendation. See with directories you create highly relevant content to your niche which other people are highly interested in.

That content may come in any of the following forms.
* Multimedia (Videos)
* Audio (Podcasting)
* Text (Articles)

Since the learning style of different people is indeed different, it's best to mix things up by having a variety of content styles ready for your audience to select what works for them.

*** Web 2.0 Strategies ***

In a nutshell, Web 2.0 is the process of creating interactive content on the web. Some common ways of marketing under these methods include…

* Social Networking
* Social Bookmarking
* Blogs & Forums

People write volumes of information related to Web 2.0 marketing strategies. The bottom line is, if you do it correctly Web 2.0 can mean the difference between success and failure for your Internet marketing career.

*** Closing ***

In closing it's important to note that SEO remains important today. However, the love affair that people once had with SEO does not have to be as strong since today there are numerous different ways of finding Internet marketing success on the web. Now that you have some idea of what is beyond search engine optimization you can develop the marketing plan that makes sense to you.

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2 More Pillars That Build A Customer Centric Organization

"We don't allow that here."

Have you ever heard those words from a customer service representative?

I have.

One would think I was doing something immoral or abusive to receive such a statement. The truth is, I wasn't. I was simply displeased with my support and wanted to speak with a manager. Instead of being transferred I received those oh so memorable words…

"We don't allow that here."

Nothing can destroy the hard work it takes to build a customer centric organization like the words of a customer service representative. However, are you aware that not all representatives are human? That's right!

* There are automated representatives who dress in the outfit of your automated newsletters.
* There are marketing representatives who appear in articles, videos, web 2.0, SEO and however else you market your message.
* There are even personal representatives who show up each and every time you answer your phone. (Hint: this one would be a close relative of yours, who is also known as… YOU!)

In a recent newsletter of mine I wanted to build atmosphere. I thought it would be a great idea to send a request to my readers on my wife's birthday. It seemed simple enough. Just send her an Email saying Happy Birthday.

* She received no Emails.
* I received several drops from my readership

Why?

Looking back the answer is clear. They had joined my newsletter for one purpose and one purpose only. That purpose was to fulfill their own individual needs within the given niche topic. Those needs certainly did not include wishing my wife a happy birthday.

That's MY NEED! Not theirs. Well, at least it is if I want to continue eating not to mention other pleasantries.

BOTTOM LINE: Focus on the intent of your customer to retain their loyalty.

Intent is one of the 3 pillars of creating customer loyalty. Being aware of the needs of your target audience is another. And yet one more would be the growth you experience from being considerate. Both of these topics are covered in my companion article to this article.

The final pillar is waiting just ahead.

If you have shown yourself to be focused on your customer directly in the first 3 pillars then they will be interested in your recommendations. They will…

* read your articles
* watch your videos
* listen to your audios

But most importantly click on your advertisements. When customers are the focus rather than the after-thought they know it. This knowledge will propel them into being an active participant of your web offerings.

BOTTOM LINE: For greatest success in online Internet marketing build a customer centric website which treats them like royalty rather than suckers. The result will be unquestionable success for all your hard work.

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How I Use My Own Blog To Generate Blog Profits

Serious money can be made from blogs, including the ones you manage.

Blog profits are real!

And they are relatively easy when one follows some simple steps.

I recently took a blog from PR0 to PR3 using "bum marketing" principles. And you can do the some when you use my own blog principles to supercharge your own success.

*** Bum marketing ***

Building content around a given long tail keyword for which you know the results from Google will be highly positive.

Ways to accomplish this include…
* Creating and marketing videos
* Creating and marketing articles
* Using social networking and bookmarking to capitalize upon your success

Here's the process in a nutshell.

* Start with a given keyword within your niche (ie apple).
* Narrow down your scope by creating a long tail keyword using Google search (ie red delicious apple).
* Create content related to the long tail keyword you create.
* Rinse and repeat frequently.

This will work for any niche in any market including "underwater basket weaving" if that's your gig. What's more important is that the long-term results on your visitor levels will be unquestionable.

Simply put, bum marketing works.

*** Automated Newsletters ***

Now that you have a steady flow of traffic to your blog what are you going to do with it? Let it visit once and then forget about it? Don't waste your time.

You need an automated newsletter.

It doesn't have to be complicated. As a matter of fact if you create a newsletter that has only a couple of relevant tips for your target audience in each issue, you'll build a loyal following.

I need not say that repeat visitors are the key to your success as an Internet marketer do I?

*** Blogvertising ***

Now you have a steady stream of first time visitors as well as repeat visitors. If you provide highly relevant affiliate links for them to check out you are sure to start generating income successfully. Just be sure that you are referring people to relevant high quality links or you might regret it in the long run.

However, affiliate links are not the only way to generate income from advertising on your blog. You could write your own Ebook or create your own related items that would be of interest to this market.

Or better yet, allow other people who have created highly relevant items that your niche market will be interested in to advertise on your blog. You could choose to charge them for placing ads on your blog or let them be guest article contributors adding to the value of the content of your blog. Either way the end result will be highly profitable if done right.

*** Closing ***

Blog profits are indeed possible. Hopefully you have some fresh ideas of how you will go about making money from your own blog by reading about how I use my own blog for the same income generating processes. It's important to point out that the above are not the only ways to make money blogging, they are however some excellent ways to go about it.

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