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Friday, November 21, 2008

What Is A Bum Marketer Traffic Creation Process?

Perhaps it would be easier to explain what a bum marketer traffic creation process is not.

It is not dressing in shabby close while standing in middle of the freeway. While that may indeed create traffic, the resulting popularity equation is quite likely to be rather low. There is however a positive way of answering this question which, in time, will lead to hordes of visitors coming to your website and/or blog.

I talk about bum marketing rather frequently. Truth be known it is one of my favorite styles of marketing. Today I decided to take a reverse look at this entire process from what I have explained in previous articles.

*** HitTail ***

First I install hittail on the site I desire to build. Then I start the game of wait writing building articles and content using marketing methods for bums that I explain in other articles on my site.

It may take awhile, but soon I see my first trickle of results from HitTail. They tell me how people are finding my site. In time, what I first found as a trickle because an all out gushing river of keyword ideas and concepts for me to write about.

*** Beyond HitTail ***

As I look through the results I find topics I would like to write about. For example, this article was built directly from the resulting processes. I created the title from keywords I thought I wanted to use while weeding out those that did not fit the process.

How did I know what did and did not fit?

By using simple Google searches with my desired keywords in quotes (ie " ")

*** An Example ***

With all the news about Acai berries lately, let's say I wanted to write an article about this powerful antioxidant for my blog. I go to Google and put in the following.

"Acai"

And find that there are 5,020,000 competitors fighting for that keyword by looking at the blue bar at the top of the Google results. Ouch! If I hope to compete in this market I better do something and fast.

One of about a trillion logical options would be to change my search to the following.

"Acai berries"

Now I only have 234,000 competitors. Clearly, that took a huge bite out of the competition, but for best results I want to find a keyword phrase that has between 1000 and 5000 competitors. Some competition is good, just as long as you don't drown in the process.

On the good side however, there is a healthy amount of AdWord ads on the right column. People pay good money for these ads. If people are paying the chances are terrific that there is money to be made off this keyword phrase.

However, I'm not going to settle for a nugget when the gold mine is just around the corner.

So I look to the left and the right of the results down the middle of the page as well as in the AdWords till I find something I would like to add to my keyword phrase and come up with.

"Acai berries facts"

Only 20 competitors! Now we need to alter things till it's between 1000 & 5000. After only 5 minutes of searching I find the perfect long tail keyword phrase.

"Chocolate Acai berry"

Which has lots of people paying for Google AdWords as well as a healthy dose of competition coming in at 1,980 competitors.

However, by itself it doesn't seem to make much sense.

What if we added two longtail keyword phrases together to arrive at an enticing title of something like?

What are the healthy benefits of chocolate acai berry products?

Now all I need to do is write an article with the chosen long tail keyword phrase in the first and last paragraph, post it to my http://BodyByChocolate.com site and wait for the traffic creation to take affect. While any real bum marketer knows that this won't happen over night, it is true that good things come to people that wait.

NOTE: But what if you applied this entire process to PPC? Can you say zoooommmmmmmm!

Thursday, November 20, 2008

What Should You Consider Before Choosing An Affiliate Program?

Your reputation!

Nothing like starting an article with the answer, but it's true. If you promote a bad affiliate program you will be sorry in more ways than one.

Perhaps you've heard statements like

* 1 negative can destroy 100 positives
* No news travels as fast as bad news
* A bad report can kill a good concept

It's true you know. And never is it truer than in the life of an affiliate marketer. Therefore there are some things you need to know before choosing an affiliate program to promote.

Many people will tell you that you need to know the product first hand. You need to buy, experience & digest whatever it is before you market it. This certainly isn't bad advice, but sometimes it can be quite impractical.

Better still, would be to know your established niche.

* Who are you trying to reach?
* What are their hot buttons?
* How can you show yourself the expert of their issues?

You don't want to peddle just any product that happens to catch your eye. Instead, your niche audience needs to have an extreme interest in your product even before you attempt to market it. How do you know what your audience is interested in?

You could take a poll or a survey.

However, I recommend that you build your nice site (consider blogs), and then go look for resources that compliment what you have built.

Other things to consider include

* The reputation of the company
* The support available for your given product
* The cost of your item
* And how long it has been available to the market

You could have the "world's best mouse trap." But what are you going to do if everyone interested in this product of yours already has more than enough of whatever it is you are attempting to market to them?

I heard a story recently about a woman that had built an entire website around a given product. One month after she opened for business her supplier shut down and she could not find another supplier. She had orders to refund, complaints to field & business to run. The only thing she didn't have was the actual product.

Bottom Line: What a nightmare. Be sure that your company is stable.

There are many things to consider before choosing an affiliate program to manage. Making sure that all the above points are among them will help your cusses to grow and grow and grow.

Wednesday, November 19, 2008

How Do You Promote Your Online Business With Blogs?

Generally, I look for long tail keywords to focus my articles upon.

I made an exception this time when a reader asked me this exact question.

Why?

Simple.

I am successfully using blogs to promote businesses and consider myself an expert when answering how do you promote your online business with blogs.

*** MLM GOLD MINE ***

Wait!

Don't run away so fast.

This is not an MLM (Multi-Level Opportunity), but rather power for those who choose to do business in this way.

One such client that I am working with is in a company called Xocai and wanted a place where he could post articles about his company. Not only did he end up with that, but I also put together a nice video arsenal for people to view when the stopped by as well as an interactive Google search bar capable of searching all critical sites related to his healthy chocolate company.

You can see what we came up with by visiting
===> http://BodyByChocolates.com

As this site matures he hopes to get readers involved in the various conversations, which would be nothing but net for his long range goals.

*** ORGANIZED ORGANIZATIONS ***

If you're in business for yourself you have probably heard about networking groups that are in your local area. What makes for a networking group can indeed vary. But the underlying principal is that it is a group of like-minded people getting together to share ideas that everyone can benefit from.

One such group that I designed a blog for wanted an easy reference place for people's websites and contact information as well as the ability to communicate special events and information between the group members. Blogs are perfect for this as you can invite others to publish there own information on the same site. Blogger allows up to 100 people to post to the same blog.

No more looking for that elusive missing piece of paper to find out about a given event, it's all in one place and easy to access.

Now what would happen if some creative individual put a video related to their product on this platform? Since the person is known, and since video is so highly appreciated on the net the chances are that many of the group members would end up watching the video. Now when the group gets together next time people already know more about their specific product.

Here is the example for how this process is working.
===> http://BNA-AM.BlogSpot.com

Don't forget to check out the interactive polling function when visiting this blog. Knowledge is power!

*** SELF PUBLISHING SOLUTIONS ***

Another client just wrote a niche oriented book related to history. He wants an easy way of marketing his information. Building an interactive blog just makes sense for this client. Adding FeedBurner.com technology to this blog allows it to self promote itself in many different ways across the net.

Here is how that looks.
===> http://effectualhistory.blogspot.com/

With that said, it is easy to know answers to questions like "how do you promote your online business with blogs"? The answer is in multiple ways including videos, articles, comments, links, automated marketing, newsletters (which I haven't covered here), and much much more. Thus the question really should be, why aren't you promoting your web business using blogs?

TheSecondTier: A free affiliate training program by Russell Brunson's at TheSecondTier

You’ve been waiting for a long time and finally its here - free affiliate training that will blow all the others out of the water!

The already popular TheSecondTier affiliate training center has undergone a complete information and visual makeover.

As an affiliate you’ll get more tools and they’ll be more powerful than ever. This translates directly into cha-ching! Here are just a few things that make this affiliate program the most effective affiliate program out there:

• Huge commissions on both first AND second tier sales!!!
• Product tools for all types of affiliates.
• Full training center with access hours of video and audio training.
• Live affiliate manager blog where you can get your affiliate questions answered.
• Weekly live training calls (every monday morning!!!)

Russell Brunson's unique philosophy that affiliates should be provided not only with powerful tools but the knowledge to use them has pushed TheSecondTier to the top of competing programs.

Russell has taken affiliate training to a whole new level. He understands that he can have hundreds of affiliates that don’t know what they are doing and get decent sales OR he can give them the knowledge and tools they need to create explosive amounts of money AND share with them a very generous portion of the profits from each sale they generate!

Here are just a few of the things that you'll learn inside of TheSecondTier:

How to choose the right product for you to promote - One of the biggest mistakes that almost all affiliates make when they first start out, is that they try to promote too many things at once. This video will show you exactly how to choose the right one or two products that will make you the most money.

How to set up an "Affiliate Squeeze" page - Less then 2% of all affiliates use this powerful technique, but after you implement it into your affiliate promotions, you will see your commissions grow exponentially.

How to drive targeted traffic to your "Affiliate Squeeze" pages for FREE - Once you learn this simple (and free) concept on how to drive traffic to your "Affiliate Squeeze" pages, you will be able to start literally writing your own paychecks.

How to build a huge targeted opt-in mailing list - You will learn how easy it is to build an opt-in list, and use that to exponentially increase your affiliate commissions EVERY week!

How to strategically place "Affiliate Land Mines" and watch your profits EXPLODE! - Follow this one simple strategy and you will start getting checks in the mail every month!

How to dominate your Pay Per Click ad campaigns - It's very powerful if you learn how to do it right. This video will walk you through the process to get high converting PPC ads!

How to use teleseminars to close ten times the clients in 1/2 the time - One of the secrets to selling a lot of products as an affiliate quickly is doing teleseminars. I was nervous when I did my first few, but now I can't stop because every time I do one, my affiliate checks from that day are anywhere from $2,000 - $15,000 (and it's a lot easier then you'd think).

How to broker JV deals and make a fortune on your 2nd tier - Many of our affiliates earn thousands of dollars each month from the efforts of others. These videos will show you exactly how they find super affiliates to add to their second tier.

How to protect your commissions from thieves while increasing your conversions - One of the number one concerns that affiliates have are people stealing their commissions. You will learn the techniques that will protect your links and also guarantee that even the worst thieves will gladly give you their commissions instead of keeping it for themselves.

• and a whole lot more....

Russell does not discriminate against less experienced affiliates. In fact, he’s already taken countless numbers of people from knowing 0 to being listed among his top affiliates. It is so effective that some people actually pay to sell products for him!

The products Russell puts out are of top quality and always in demand. In fact, people call his office months before products are ready just begging to know when they can get their hands on them.

Combine this with all the promotional and training tools Russell Brunson's team provides and you’re already half way to making serious affiliate commissions. The other half will be done when you take advantage of this once-in-a-lifetime opportunity!

Resource Box:
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TheSecondTier is a free affiliate training center for those interested in learning how to make money online as an affiliate marketer. You can get your free account today by registering at: http://member.thesecondtier.com/thesecondtier
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Tuesday, November 18, 2008

Does Affiliate Marketing Work? Is It A Sales Mechanism Gone Bad, Or Does Affiliate Marketing Work?

Does affiliate marketing work as a good sales mechanism?

If you relate personally to the following thoughts, this article is your oasis in a world of Internet marketing madness.

Have you've joined an affiliate program center like

* ClickBank.com?
* CJ.com?

Or perhaps you have focused in on specific companies by joining affiliate programs from

* Amazon.com.
* Ebay.com.

Or you've stumbled upon what you think is the worlds greatest widget and joined even more niched companies as an affiliate. For me that would include companies like

* TrafficGeyser.com (Video broadcaster and a whole lot more.)
* OddCast.com (Interactive search engine that can be integrated into most any website.)
* Aweber.com (Automated newsletter service people subscribe to when visiting your web.)

And the list goes on and on and on.

You've told everyone you can think of about these tools.
You've even Emailed your entire personal contact list (a BIG no no in the world of Internet Marketing.)

And yet, when you logon to their super powered high quality affiliate marketers exclusive detail screen you still see the same results of "0 Sales" staring back at you. It's now that you begin to wonder if affiliate marketing even works.

The answer is, YES! It really does.

The problem is not in the concept of affiliate marketing, but rather training.
Think about it for a moment.

A doctor spends thousands of dollars studying to be the best in their field.

A lawyer has to pass a comprehensive bar exam before they can practice.

Heck, ever a truck driver has requirements to meet before some companies will even pay them the time of day.

And yet, here you are "with link will travel" and expected to know exactly how to make things work for you. Isn't that just a little more than ridiculous?

Of course, you could join any of a number of services that promise you the moon. All you have to do is spend an outlandish amount of money and they will gladly show you the way to your castle.

Let's see. Given our current economy most people are starting out with a negative of some sort. Let's be conservative and say that you are currently behind by $5000 (hey, your one of the lucky ones.)

Current debt = Negative $5000
Affiliate sales = $0
Affiliate training = Negative $1000 or more!
Grand Total = Negative $6000

I don't know about you, but in my opinion that math is just not headed in the right direction.

Thus, I was not to keen on affiliate marketing until yesterday. It was then that I stumbled upon

*** The Second Tier ***

* Free affiliate sign-up (normal)
* Free Monday training calls (NOT normal)
* Free articles, videos (NOT normal)
* Instant access to help via Email and phone (NOT normal)

Fact is *** The Second Tier *** has so many NOT NORMAL advantages to affiliate marketing that it makes there entire package solid gold.

Did I tell you about *** The Second Tier *** free training materials? No? Well, take my word for it; you want to check their system out.

So, next time you find yourself asking
Does affiliate marketing work as a good sales mechanism follow-up with this question. When was the last time I stopped by *** The Second Tier *** and proceed accordingly.

Monday, November 17, 2008

Forget about Google

No matter how you look at it, everyone with a website is swimming upstream, hoping to become highly popular or the go-to place for some specific information or category of information. An undue amount of attention has been put on Google rankings, because people think that's how they will get popular; if Google lists them near the top of the list.

Over the years, the healthy swimmers have devised and acted on dozens of "get-ranked-quick" schemes, as I like to call them. But Google is a well funded entity with more internet tech's than you'll ever be able to afford. And they have a goal which is likely counter to yours: List the most popular and appropriate web sites for the searched information. They are constantly finding out what is interfering with their algorithms, and neutralizing the problem. As we work to outsmart them we are just helping them debug their system.

So what's the answer then?

I say, forget Google, or at least put them to the back of your mind for now, and ask "What would it take to really BE the most popular web site for the category I serve?"

To help think tank this idea, ask yourself "If I had $20,000 to spend on making this the best web site ever, what would I do?" Build an entire business plan around that, and leave out any SEO funding for now. Chances are you'd have a hard time spending it all, and you'd have an amazing attractive, full-featured site that was exactly what people want when they search your category, along with some over-the-top functionality even THEY wouldn't have thought of. They'd bookmark it, tell their friends about it, and use it frequently.

You don't have $20,000, but that number was just to get you to stop limiting yourself. A lot can be done for little or no money and the willingness to miss your favorite TV show while you hunker down and get to work.

The irony is that if the "get-ranked-quick" crowd had done this instead of chasing temporary ranking highs, they'd be a solid contender with a "real" google popularity that will never go away. The temporary and mechanical ways to get some notice will always fade, but if you make your quality and user experience the priority, then any google notice you manage to get will translate to a permanent following, and free you from chasing after ways to fool Google.

Then, with each new level of your site's improvement, do a little promotional effort, or even hire an SEO guy you trust to keep the PR fires burning while you concentrate on making a site that's PR-worthy. Listing your site in some directory may get you a temporary spot in Google's limelight, but if you get visitors who say "Wow, this is great" They will "digg" you, "stumbleupon" you and tag you as "del.icio.us."

"If you build it they will come" is not entirely true. People still need to find out you built it. But if it's good enough, all you have to do is prime the pump, and then watch as it takes on a life of it's own. I post links to some of my favorite sites fairly often. One such site is switchplanet.com, a DVD and Game trading site. Yes they spend some time "getting the word out" but first they built a fantastic site. I have never met the owner, but I like their site well enough to link to it. He has a full time job like most of us, but he and his wife built this site, and then never stopped adding features. A DVD trading site with forums, user movie ratings, interest groups that you can found or join, and he never stops building. It's an amazing effort really, but it's the kind of thing anyone can do if they just keep at it.