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Tuesday, August 25, 2009

Brevity Online Business Book Summaries: Brevity Online


No! That word may not start off an article that has nothing to do with that horrid application. Can it? Horrid? Am I missing something?

In the last 60 days I have started some awesome joint ventures, brought numerous people into my chocolate business, and received help that I would not otherwise have had all because of one simple tool.


In one tweet @DanRMorris shared his excitement for Brevity online with me. I’ve wanted to find something like this for some time. Simply put, Brevity offers online business book summaries.

I’m not sure about you, but in the crazy world we live in today I do not have the time for everything I need to do including breathing so I am forced to prioritize.

I would love to read the leading business books that are out on the market. However, I simply do not have the time. Perhaps you do. I do not know.

What I do know is that this tool rocks!

Simply put, and by their own admission, the vision of Brevity is to provide “The World’s Best Business Book Summaries.”


Titles like…

* Business Stripped Bare by Sir Richard Branson
* Made In America: My Story by Sam Walton
* Dirty Little Secrets Of Buzz by David Seaman

They’re all here, plus more.

When you select one of the books you are provided with a nice overview of what the material will actually cover along with a PDF & Audio file. I love the audio file part, which gives me the ability to turn on the recording while working on other tasks that need to be completed during the day. Sweet!

If I choose to I can also comment on the various books.

This helps build a sense of community, as people know if they really want to spend time with this particular material or not. The more a person can be informed about their options the better their chances of learning the content within.

Besides looking at the various books that are available there are options for making money and reviewing the information about the Website in the FAQ section. However, for the most part, once you have seen the book section you have seen the bulk of what is available at the site.

That makes sense.

Brevity online as an easy to understand quick to navigate site for people to visit.

If you like me would read more if you only had the time, then you want to check out these online business book summaries that are offered by Brevity. Knowledge, after all, is power.

By The Body By Chocolate Man
Guy Siverson

Friday, August 14, 2009

Social Networking Power With Funny Tree Squirrel Photos

The Today Show cracked the case on a very amusing photo today, which has led to a ton of tree squirrel photos going out to the web. I agree the photo was funny. A couple on vacation was taking an auto snap photo when a squirrel popped into center stage of the lens right on queue and click. The rest was history.

But instead of that being the end of the event it really was only the beginning of social networking power. Somehow this same squirrel began appearing everywhere across the web…

* In the middle of the last supper
* In a Next Generation Star Trek photo
* In the Body By Chocolate Man’s Twitter profile
* In the jaws of Jaws

This rouge squirrel was on its way to becoming a star.

Either said squirrel was being as busy as a beaver or people were using creative fun to enjoy a moment. Which was it?

I would like to suggest that later. Here’s why.

The squirrel is cute. Comical cuteness catches clickers. The more we can build a positive helpful friendly image on the web the greater our following will become. Not only that, but people will share funny photos with other people bringing even more people to your web creative.

Actually, that is the whole concept of viral marketing in a nutshell. It is also why videos like Bionic Burger found on YouTube have massive amounts of clicks. Similarly, viral graphics can do exactly the same thing. Actually viral anything spreads like wild fire on the web.

I recently wrote an article titled “6 Top Trending Twitter Topic Tips” which is getting a massive amount of clicks even before the search engines have SEO’d it. Why do I think this is the case? I’m thinking the title of the article itself being a bit fun with all the “T’s” is driving traffic to the article. Once at the article I can then guide visitors to my website offerings and information.

And there you have it.
The very reason that smart web workers grab onto funny current event reports like these tree squirrel photos and find ways to build them into their projects. Social networking power can also be accomplished by focusing on trends within politics, religion and other major cultural events.

Quite simply, viral marketing works, especially if you can make a clear tie between it and the product that you are promoting.

The Body By Chocolate Man

Wednesday, August 12, 2009

How To Setup Hotmail For Business

I have to say I hate it. Don’t you?

You receive an Email from a business contact and there it is. Sitting right there in front of you.


Until this Email everything else looked professional, but now? Not any more. Hotmail and Yahoo just don’t couple as good business Email addresses.

Want to know a secret?

I use Hotmail exclusively for all my Email transactions even though people read the following?

So how do I setup hotmail to do this?

First I order a domain via GoDaddy for about $10 a year. GoDaddy’s service is second to none. Have your representative help you put your domain on “cash parking.” Now, without any further touching from you, when someone visits that site and clicks on your link you make money! That’s cool since that is the last time you will be touching this part of your account.

Given that you created a domain that makes sense with your product you now have a second source of income as well as a way to have a professional Email address. Simply have GoDaddy walk you through setting up a forward address from your domain to your current Hotmail Email address. Since GoDaddy really does do an excellent job with this part of the process I’ll leave this up to their fine services.

You and I need to move over to your Hotmail account. Let’s go.

* On the upper right you will see an option labeled “options”

* Select “options” and then “more options” at the bottom of that page

* Now choose the link that reads, “Send and receive mail from other e-mail accounts” under “Manage your account”

There are 3 options on this page. You are looking for the last option on the list that reads “You can send mail from these accounts.” At the bottom of this section is a link which says ‘Add another account to send mail from.” Select that link and add the Email address for your domain that you setup with GoDaddy.

By the way, you can setup 100 Email accounts with them absolutely free. Therefore, if you have other people that work with you, as is the case in a multilevel marketing company, you can also setup Email addresses for all your team using their first name and your domain.

Next, you will receive an Email in your Hotmail that you need to verify. Once you do that you have successfully setup Hotmail to function as a professional Email address.

But wait, there’s more!

Yes, follow the above process to get back to where you setup the new Email account. Next to each Email listed (2 in this case) there is a link that reads, “Use as default.” Select the link next to the one you want to have set as your default. Given that you are setting up a professional Email address to use through Hotmail you will likely want to set your business Email address as your default option.

That’s it. You can now send and receive Email from Hotmail as if it is a professional company image. How cool is that?

The Body By Chocolate Man

Wednesday, August 5, 2009

TweetAFile: Share Important Files With Twitter Using TweetAFile

Earlier today I was talking with @DeliciousCookin when we both realized that we had a file that we needed to share. So I provided my Email address and waited. After far to long a time I tweeted back letting them know that no Email had been received.

It was then that we discovered the issue of file size and my Email provider. We were stuck, how would we be able to share important files with each other. Had I known about TweetAFile we could have tried that before going to all the work that we ended up doing to transfer the data.

A majority of Twitter users still don’t realize that Twitter allows you to share much more than 140-character posts between each other. Using TweetDeck I share everything from videos to articles like this that you are reading. Yet, had no way to share a file across this system. Well, I had no way to do that until now.

With this new Twitter technology you are able to pass data back and forth between one another with great success. It doesn’t appear that there is a file size limit according to what I have reviewed, which makes the tool even better.

Or worse.

I’m sure you’ve heard more than once that you shouldn’t open Email attachments from people that you don’t know. Sage advice if you ask me, though I’m sure it won’t be long before those same people figure a way to share links that shouldn’t be clicked as well.

You know, if they took as much time helping people as being jerks… ahhh, I digress.

Another caution that bares mentioning at this point is the whole concept of Twitter Apps. While Twitter certainly would not be as powerful without its apps, providing your login information to every app that comes along is really not a good idea. I haven’t yet discovered how to tell a safe Twitter app from an unsafe one, but it certainly is something to keep in mind.

Anyway, back to TweetAFile, if you notice in the above article I haven’t given you a whole lot of details on how to use this cool tool. There’s a good reason for that. It’s easy.

Just sign in with your Twitter credentials, browse to the file needing to be exchanged, type the user ID of the person you are sending too with a short message saying what it is and let the tweets fly. That’s really all that needs to be done to share important files with Twitter.

The Body By Chocolates Man